How can companies get maximum value from sponsorship in the age of social media?
Social and online channels offer brands limitless possibilities to engage with their audience but data and analysis are needed to know which strategies work best.
Using Talkwalker social listening to track brand images and text mentions, we‘ve ranked the Top Euro 2016 sponsors by online presence and identified 5 best practices for brands.
- Smart design and user-generated content helped Coca-Cola rank 1st for logo visibility
- The German national team made Adidas the brand most linked to Euro 2016
- Orange’s sponsorship of a French national symbol reached fans from every competing nation