Talkwalker Social Benchmarking
Benchmarking insights for you to win at social
The leading insights product for comparing your brand's social media performance against competitors and industry standards, allowing you to identify areas for improvement and capitalize on opportunities

45-60%
increase in social engagement
60-75%
increase in social share of voice
80-85%
increase in follower growth
Emulate industry-best content ideas and get ahead
Uncover top-performing content strategies and tactics among competitors to create highly engaging organic social campaigns
Adapt your social media content calendar to include proven formats, themes, and messaging that resonate with consumers

Optimize owned and earned social with competitive intelligence
Leverage insights on audience preferences and competitor organic content performance to create highly relevant landing pages, web content, and email campaigns that drive conversions
Utilize competitor organic social performance data to inform your social strategy, ensuring your content aligns with audience interests and preferences

Elevate brand strategy with comprehensive competitive insights
Gain a deep understanding of how your brand is perceived in comparison to competitors in terms of organic social presence and consumer engagement
Inform product development, messaging, and communication strategies by identifying consumer needs and preferences uncovered through social benchmarking data

Deliver winning solutions to clients from benchmarking insights
Provide clients with data-driven recommendations for optimizing their organic social media presence and surpassing competitor performance
Utilize competitive insights to develop comprehensive and tailored marketing strategies that address specific client goals and industry trends, focusing on organic social performance

Experience industry-leading social benchmarking
Advanced social benchmarking capabilities
Social performance reporting
Understand your brand social performances across paid, owned, and earned media on social channels
Allocate resources effectively by focusing on high-performing channels, optimize content strategies for each media type, and adjust ad spend for better ROI
Competitive benchmarking
Assess your brand's performance relative to your competitors on owned and earned media on social channels
Identify areas of strength and weakness and adjust marketing strategies to outperform competitors
Industry benchmarking
Understand your brand's social media performance within the context of industry standards and best practices
Implement tactics and strategies used by top-performing industry players to enhance your brand's social media presence and reach
Social channel benchmarking
Analyze your brand's performance across various social media platforms in comparison to competitors, e.g. Facebook vs Facebook, Tiktok vs Tiktok, etc.
Sentiment benchmarking
Evaluate consumer sentiment towards your brand and its content relative to competitors on social media
Adjust messaging, creative elements, and targeting based on sentiment analysis to improve content performance and audience reception
Audience benchmarking
Gain a deeper understanding of your target audience's preferences, demographics, and behaviors compared to your competitors' audience
Tailor content, messaging, and marketing strategies to better resonate with your audience and address their specific needs and interests
Superior data for sharper insights
30% more relevant data
leads to improved insights, enabling more confident business decisions and a competitive edge
150 million data sources
for a comprehensive and diverse data pool for unparalleled insights and well-informed decision-making
30+ social platforms
supported, ensuring comprehensive coverage of your global consumer base and enabling actionable insights across diverse linguistic markets
187 languages
supported, ensuring comprehensive coverage of your global consumer base and enabling actionable insights across diverse linguistic markets
196 countries
covered, providing unparalleled global reach and empowering your business to stay informed, engaged, and competitive in markets worldwide

Social Content Ratings®
The social engagement & video performance measurement solution trusted by the world’s biggest media & sports brands

Talkwalker has allowed us to unlock access to a much larger conversation around our brand
Social Media Manager
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- Experience the power of Talkwalker with a demo tailored just for you.
- Our deep industry experts help and guide you every step of the way.





