Shine against competitors with Talkwalker social benchmarking

Compare your social media performance against your competitors and stand out among them as a trendsetter — not a follower.
Talkwalker Product shot of Competitor Benchmarking

Social benchmarking is ideal for:
Stay relevant — even when it seems impossible.

Track competitor and industry benchmarks, if only to veer away from tired tactics so you’re surprising audiences with content they haven’t seen before.

 
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Create cohesive cross-channel experiences.

Benchmark performance across channels so you’re developing channel-specific strategies that work together to convert audiences.

 
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Adapt more quickly than your competitors.

Become an industry leader and tastemaker with always-on competitive analysis and future trend reports.

 
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Become irreplaceable to your clients.

Surprise your clients with deep competitor, industry, and audience knowledge that wins more pitches, creates unbeatable campaigns, and fosters long-term collaboration.

 
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See exactly where you stand with social benchmarking

Identify marketing, brand, product and engagement opportunities by benchmarking how your social media strategy is performing against competitors and industry standards.

 

Competitor benchmarking

Find out how your content is performing on traditional media and social media compared to competitors in your industry. Know when it’s time to launch a campaign with the specific goal of differentiating your brand.
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Sentiment benchmarking 

Understand how people feel about your content on social media compared to your competitors. Find out when a crisis might be forming, when sentiment is changing, and when to jump on a topic that’s generating meaningful conversations. 

Industry benchmarking

Know how your brand's social media performance measures up to industry standards and best practices. Choose the right time to break the mold with your content strategy.

Transcend market saturation

Compare brand performance to your competitors — so you can rise above them. Cross-reference audience sentiment analysis with industry trends so you’re differentiating your brand based on how your audience feels, not what your competitors are doing.

Stay in touch with fickle audience personas

Don’t lose touch with your audiences as they change. Compare and benchmark performance across multiple audience segments, so you’re always the first to know when it’s time to adapt your social media strategy.

Identify real gaps in your content strategy

SWOT analyses are only useful when they’re based on reality. Access this reality with social media benchmarking that clarifies your brand's strengths and weaknesses in your industry.

Forecast trends before they become trends

Come as close as you can to predicting the future with benchmarking that forecasts audience activity. Understand the implications of staying the course versus switching up your social media strategy.
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Show the impact of your social media strategy

Pop your analytics bubble with some external context that adds nuance to your performance. Report on your data alongside industry, competitors, and audience benchmarks that communicate the bigger picture across your entire organization. 

"The competitor analytics capabilities provide valuable insights into the competitor landscape, allowing us to benchmark performance and identify novel ideas for improvement."

Marketing Analyst
Talkwalker user

Social media benchmarking tools that simplify analysis

Get the context without the manual reporting labor.

 

Channel benchmarking 

Understand how specific channels are performing against your competitors, so you know how to properly allocate resources.

Audience segment benchmarking

Compare your target audience demographics and psychographics to those of your competitors, so you can identify opportunities to capture attention from fresh segments.

Global multi-channel coverage

Monitor 30 social networks and 150 million websites across 239 countries and regions.

AI chat and answers

Get an instant, plain language answer to a quick question about benchmarks and analytics by asking Yeti, our AI assistant.

Engagement forecasting

Forecast audience engagement by comparing seasonal trends in your industry and among your competitors over time. 

AI summaries 

Condense different types of benchmarking data into a digestible daily, weekly, or monthly summary.

Frequently asked questions
What is social benchmarking?

Social benchmarking is the process of comparing your social media content performance to competitors in your industry. Marketing teams use social benchmarks to add context to their social media analytics, so they can identify new content opportunities and address any weaknesses in their strategies.

Is Talkwalker a social benchmarking tool?

Yes, Talkwalker is a social benchmarking tool, social listening tool, and media monitoring tool. Brands use Talkwalker to understand how their traditional and social media content is performing across audience segments and channels. 

Does Talkwalker provide any kind of analysis?

Yes, Talkwalker makes it easy for brands to analyze their social media performance and audience sentiment on social media. Competitor, industry, and audience segment benchmarking adds context to social media analytics so brands understand their performance relative to other brands in their industry. 

What are the benefits of Talkwalker social benchmarking?

Talkwalker social benchmarking helps brands create relevant content, differentiate themselves among their competitors, and report on social media analytics with fulsome context.

What is the best social benchmarking software?

Talkwalker is the best social benchmarking software for brands that want constant visibility into how their content is performing online. With coverage of 30 social networks and 150 million websites across 239 countries and regions, Talkwalker social benchmarking is comprehensive — yet it filters out the noise of social media so brands can focus on conversations that matter to their goals.

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Our deep industry experts help and guide you every step of the way.

 

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