Talkwalker for Sports

What’s your game plan?

Benchmark and report on your owned, earned and partner activation strategies, and optimize fan engagement and sentiment.

Competing Across: 

Analyze audience engagement and benchmark performance against competitors to uncover what connects with various segments.

Partner with content and marketing teams to craft tailored experiences that resonate with diverse audiences.


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Amplify marketing campaign ROI. Gauge campaign performance, identify top-performing content, and unveil untapped engagement opportunities.

Refine marketing strategies by adjusting targeting, messaging, and content based on data-driven insights.


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Track sentiment, spot potential crises, and evaluate the influence of social issues on your brand.

Collaborate to proactively mitigate risks and enhance your brand's reputation.


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Talkwalker Sports Brand Reputation
Keep an eye on conversations and pinpoint potential piracy threats across online communities and social media.

Unite legal and security teams to tackle potential piracy issues and protect your valuable intellectual property.


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Talkwalker Sports IP Rights

Your Sports Partner

With leading AI and natural human search to get you to the Sports insights that matter fast.

Real-Time Social Listening for Sports

Game in real-time

Gain insights into conversations, competitive analysis, and sentiment in real-time.


Custom Scoring

Accurately evaluate your media, and star influencers performance by adding and setting your scoring system directly in our platform.

Social Content Ratings - Social Listening Talkwalker

Social Content Ratings®

Measure social engagement & video performance with the solutions trusted by the world’s best sports brands.


Work with experts

Our industry experts help and guide you every step of the way. We understand the Sports industry, and provide specialized solutions to meet your exact needs.

Talkwalker is the best Social Listening platform available in 2024 FY 2025-5 (2)

Recognize your brand

Leverage logo and OCR detection to capture owned and earned visual mentions of your brand and your sports partnership activations.

Icons Website 2-4

Understand your fans

Identify your superfans online, and build loyalty by leveraging the positive sentiment around your brand, products and services.

Sports Media

Understand the sentiment around programs, audience resonance, and trend spotting.

Social Content Ratings: Benchmark social performance around programming and talent accounts.

Sports Leagues

Track earned measurement: Gain insights into organic conversations, competitive analysis, and sentiment.

Social Listening: Leverage AI-powered Conversation Clusters, sentiment analysis, and custom filters for streamlined workflow and data analysis.

Sports Teams

Benefit from Talkwalker's affordable solutions, including Social Intelligence and Social Content Ratings, for social benchmarking.

Benchmark Partner Performance: Your partnerships are incredibly valuable , benchmark the performance across the US and European sports marketplaces, and track fan sentiment around them to tell powerful stories around your campaigns 

Sports & Entertainment Agencies

Use Talkwalker to tell macro and micro stories about brand-sponsored campaigns in the global sports marketplace

Be an Insights MVP: With Talkwalker you are offering the most valuable insights, both quantitative and qualitative, powered by Next Gen Social Listening.


Identify the Right Sports Partner: Understand which sports properties are driving the most engagement, video views, and positive sentiment.

Verify the Value of Your Partnerships: Measure the social impact your partners are delivering and benchmark against your brand category competitors.

Whatever you do, use Talkwalker

Sports - Use Talkwalker
talkwalker sports

Success Story

How Brad uses Talkwalker to transform his team's social strategy.

  • to maintain the team's social media presence and
  • ensure that their key players shine bright in the online world.

Real-time fan engagement

Talkwalker's real-time monitoring allows Brad to stay updated with fans' sentiments during and after each game and tailor messages.

Competitive analysis

Brad used Talkwalker to gain insights into the strategies of rival teams. This helps identify gaps and opportunities for the Hotspeakers' social media campaigns.

Player protection and promotion

The Hotspeakers have superstar athletes, and Brad ensures that the players' online personas are always positive, relatable, and in tune with fan expectations, to protect their advertising value.

Crisis management

Talkwalker's crisis alert feature provides Brad with instant notifications, enabling a swift and effective response to mitigate any reputational damage.

About this example

The adoption of Talkwalker in the fictional Tolodo Hotspeakers' would yield impressive results. Imagine what it could do for your brand.