A vibrant visual of Talkwalker’s analytics platform showing sentiment bars for media outlets, a line graph of social engagement across LinkedIn, Instagram, and Facebook, a world map with 4.5M reach, and clusters linking creator and consumer data. A tweet with a golf video is featured, along with sentiment metrics (86% positive, 14% negative) and media value (12.8). Curved lines connect the elements, highlighting integrated insights.

Monitor everything, so your brand is prepared for anything

Drive loyalty, win new customers, and outplay your competitors with our leading social listening, media monitoring, and social benchmarking technology.

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Talkwalker is now Lumen by Talkwalker

Talkwalker is now Lumen by Talkwalker, reflecting our next chapter as we bring Hootsuite and Talkwalker closer together. It's the same industry-leading social listening and consumer intelligence platform trusted by top brands, now with a new name. Same data, same reports, same workflows and integrations.

📊 Social listening

Supercharge your social listening. Big on impact, best-in-class coverage and intuitive to use. Make social data accessible to all your teams.

📱Media monitoring

Be a media monitoring superstar! Measure brand performance and build successful PR and content strategies for your business.

🎯 Social benchmarking

The tools you need to get ahead of the pack! Compare performance against competitors and industry standards.

Lumen dashboard showing Tier 1 media reputation metrics, social media trends, network visualization, and global reach map.

Real business impact

Working for you to:

Build strong marketing strategies
Run confident product development programs
Connect with influential media partners
Engage consumers to drive loyalty and sales

Why Lumen by Talkwalker?

What can Lumen by Talkwalker do for you?

93.7%

Bayes Business School maintained 93.7% positive sentiment across a multi-year rebrand by using our social listening platform to flag misinformation before it became a media story.

1,300

European telecom provider Orange used social listening across 1,300 employees in 28 countries, embedding social intelligence into marketing, operations, CX, and strategy company-wide.

Beauty brand Yves Rocher used our platform to surface emerging consumer trends that informed product development, helping them achieve #1 positive brand sentiment in their category.

The insights have been incredible and have really informed our campaign strategy. Providing these insights to our stakeholders demonstrates what social media can do for our brand and helps us secure investment to increase our budgets and grow our team.

Liz Grey

Social Media Manager

University of Sydney

Partnering with...

PR & comms

Protect your brand. Manage your reputation and mitigate crises.

Social marketing

Identify trends, measure performance, and optimize your social strategy.

Consumer insights

Find the unmet needs of your ideal customers and build an innovation engine.

Agencies

Showcase data and expertise to wow your clients and win new ones.

The first choice of over 2,500 organizations

See what everyone else misses

Monitor millions of conversations across social, digital, and AI channels. Spot emerging trends, uncover customer insights, and make smarter decisions before the competition catches up.

Request a custom demo