Increase conversion rates with Talkwalker audience insights

Create sharable and relatable campaigns based on how your audience is talking about your industry, products, and brand. 

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Audience analysis tools are ideal for:

Stay relevant — even when it seems impossible.

Create content people can’t help but share by targeting audiences based on sentiment, interests, and behaviors.

 

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Talkwalker product image of Engagement

Create more informed strategies.

Boost product development and marketing strategies with audience insights that reflect current and future trends.

 

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Two simple graphs showing sample gender and age data.

Identify high-converting audiences

Create campaigns that target audiences most likely to buy, and find new audiences who are most receptive to your messaging.

 

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heatmap of engagement metrics

Become irreplaceable to your clients.

Surprise your clients with in-depth audience analytics that wins more pitches, creates unbeatable campaigns, and fosters long-term collaboration.

 

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timelapse of engagement over a period of time

Analyze your on-the-ground sources

Pull real-time insights from your most immediate customer feedback sources into one at-a-glance view.

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Support tickets and emails

Identify common customer issues so your brand experience improvements are based on real, immediate feedback.

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Call center transcripts

Get an instant view of customer concerns so you can address them quickly and improve CSAT scores.

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Community interactions

Consolidate feedback from online communities so you’re always in touch with how your customers really feel about your brand.

Talkwalker dashboard displaying graphs of influential sites and social media rankings.

Create campaigns that grow your audience

Expand your audience with messaging that targets people based on their interests, behaviors, and sentiment toward your industry.

Stay relevant with fickle audience personas

Don’t lose touch with your audiences as they change. Compare your campaign performance across multiple audience segments, so you’re always the first to know when it’s time to adapt your marketing strategy.
Sample circle charts displaying customer questions.
Talkwalker sample data comparing various stats about North American Sports Clubs versus European Sports Clubs

Measure campaign success by audience segment

Get a detailed view of your campaign metrics by audience segment, so you’re not adjusting campaigns where you don’t need to.

Increase conversion rates with segmentation

Relevance is worth its weight in gold in marketing — stay relevant by reaching the right people with the right messaging at the right time.  
Talkwalker dashboard with options to create a custom audience, upload your own audience, or search via predefined audiences (millenials, foodies, fitness)

“At HelloFresh, data is at the center of everything we do. Talkwalker has allowed us to unlock access to a much larger conversation around our brand than ever before.”

Jordan Schultz
Social Media Manager | HelloFresh

Audience analytics that don’t complicate analysis

Get in-depth information you can use to make decisions without the manual labor. Talkwalker is the ultimate audience insights tool for bringing all your data to one place.

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Audience segment library

Never start from scratch. Discover new audiences with pre-built audience segment libraries that are relevant to your industry and goals.

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AI audience segmentation

Ask AI to identify and create audience segments by describing criteria based on patterns you’ve observed in your own data. 

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AI chat and answers

Get an instant, plain language answer to a quick question about your audience segments by asking Yeti, our AI assistant.

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Preference mapping

Create audience-led content by diving deep into their preferences and interests.

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Sentiment analysis

Understand how your audience segments feel toward your brand, competitors, and industry topics.

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Conversion analysis

Understand what makes your audiences convert and why, so you can replicate those conversion signals across your campaigns.

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Custom reports

Generate custom reports that showcase audience growth and behavior based on what different stakeholders and teams need to know.

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AI summaries

Condense massive amounts of audience analytics into a digestible daily, weekly, or monthly summary.

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Audiense and Affinio integrations

Connect with advanced audience segmentation platforms like Audiense and Affinio to enhance your understanding of audience preferences, behaviors, and interests.

Frequently asked questions

Schedule a custom demo

 

Talk to an expert in your industry to learn how you can customize Talkwalker audience insights to your needs.

 

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