Increase conversion rates with Talkwalker audience insights
Create sharable and relatable campaigns based on how your audience is talking about your industry, products, and brand.

Audience analysis tools are ideal for:
Stay relevant — even when it seems impossible.
Create content people can’t help but share by targeting audiences based on sentiment, interests, and behaviors.

Create more informed strategies.
Boost product development and marketing strategies with audience insights that reflect current and future trends.

Identify high-converting audiences
Create campaigns that target audiences most likely to buy, and find new audiences who are most receptive to your messaging.

Become irreplaceable to your clients.
Surprise your clients with in-depth audience analytics that wins more pitches, creates unbeatable campaigns, and fosters long-term collaboration.

Analyze your on-the-ground sources
Pull real-time insights from your most immediate customer feedback sources into one at-a-glance view.

Support tickets and emails
Identify common customer issues so your brand experience improvements are based on real, immediate feedback.

Call center transcripts
Get an instant view of customer concerns so you can address them quickly and improve CSAT scores.

Community interactions
Consolidate feedback from online communities so you’re always in touch with how your customers really feel about your brand.

Create campaigns that grow your audience
Expand your audience with messaging that targets people based on their interests, behaviors, and sentiment toward your industry.
Stay relevant with fickle audience personas
Don’t lose touch with your audiences as they change. Compare your campaign performance across multiple audience segments, so you’re always the first to know when it’s time to adapt your marketing strategy.

Measure campaign success by audience segment
Get a detailed view of your campaign metrics by audience segment, so you’re not adjusting campaigns where you don’t need to.Increase conversion rates with segmentation
Relevance is worth its weight in gold in marketing — stay relevant by reaching the right people with the right messaging at the right time.

“At HelloFresh, data is at the center of everything we do. Talkwalker has allowed us to unlock access to a much larger conversation around our brand than ever before.”
Jordan Schultz
Social Media Manager | HelloFresh
Audience analytics that don’t complicate analysis
Get in-depth information you can use to make decisions without the manual labor. Talkwalker is the ultimate audience insights tool for bringing all your data to one place.

Audience segment library
Never start from scratch. Discover new audiences with pre-built audience segment libraries that are relevant to your industry and goals.

AI audience segmentation
Ask AI to identify and create audience segments by describing criteria based on patterns you’ve observed in your own data.

AI chat and answers
Get an instant, plain language answer to a quick question about your audience segments by asking Yeti, our AI assistant.

Preference mapping
Create audience-led content by diving deep into their preferences and interests.

Sentiment analysis
Understand how your audience segments feel toward your brand, competitors, and industry topics.

Conversion analysis
Understand what makes your audiences convert and why, so you can replicate those conversion signals across your campaigns.

Custom reports
Generate custom reports that showcase audience growth and behavior based on what different stakeholders and teams need to know.

AI summaries
Condense massive amounts of audience analytics into a digestible daily, weekly, or monthly summary.

Audiense and Affinio integrations
Connect with advanced audience segmentation platforms like Audiense and Affinio to enhance your understanding of audience preferences, behaviors, and interests.
Frequently asked questions
Audience insights are detailed data points about your audience, such as demographics, behaviors, and interests. Audience insights come together to give you the information you need to create messaging and campaigns that actually reflect what your audience wants to see from your brand.
You can find audience insights in many marketing tools that offer a way to reach your audience. Note, however, that it’s important to have a tool that acts as a single source of truth for your audience insights, so you’re not doing extra work to gather important data that can inform campaign decisions.
Yes, Talkwalker makes it easy for brands to analyze their audience insights by using sentiment and interest analysis to reveal audience preferences. With audience segmentation, brands can use Talkwalker to launch targeted, relevant campaigns that are more likely to convert.
Talkwalker audience insights helps brands stay top of mind and create campaigns that convert by breaking down which audience segments are already talking about their brand, products, and industry.
Talkwalker is the best audience insights platform for brands that want to stay relevant among existing audience segments while uncovering new ones.
Schedule a custom demo
Talk to an expert in your industry to learn how you can customize Talkwalker audience insights to your needs.





