Working with global businesses of all sizes - from startups to Fortune 500
Essential social listening capabilities
Included in starter
Enhanced social listening with logo, video, and image recognition
EVERYTHING IN STARTER, PLUS
More than just social listening - deeper consumer intelligence
EVERYTHING IN BUSINESS, PLUS
All the magic of Talkwalker’s consumer intelligence platform
EVERYTHING IN PREMIUM, PLUS
Social insights for teams starting on their social media journey
INCLUDED IN LISTEN
Enhanced insights from images, videos, and podcasts
EVERYTHING IN LISTEN, PLUS
Insights for data-driven and digitally mature teams
EVERYTHING IN ANALYZE, PLUS
Professional onboarding so you can get starter right away
Access to best practice articles, guides, and tutorials
Continuous online training courses led by experts
Comprehensive customer support in your region
Regular strategy reviews with our experts to keep you on the road to success
Social listening, or social media listening, is the monitoring of your brand's online presence for consumer feedback, brand mentions, and conversations that include your chosen keywords, competitors, and industry. To find emerging trends, potential crises, and consumer sentiment towards your brand, products, and your competitors. Analysis of the insights identified will then give you data-backed actions to increase brand awareness, drive consumer loyalty, and protect your brand’s reputation. Read our Social Listening Guide for more details.
To truly understand consumers, what they want, you need to listen to what they're saying. Where they’re saying it, and the sentiment behind. Listening to the voice of the consumer will help you improve your customer service and marketing campaigns, with targeted and personalized communication. Leading to an increase in engagement.
Insights will reveal consumer behaviour and the reasons behind buying decisions, which will enable your brand to develop the products that satisfy customer demands.
Social listening will also help you find the best influencers to promote your brand. Influencers that talk about your brand, have followers that match your target audience, and have a strong share of voice in your industry.
Protecting your brand reputation is an essential use case for social listening. Our Blue Silk™ AI-enabled sentiment analysis will spot an emerging crisis, so you can respond in real time.
Read our Social Listening Guide for more details.
Your social listening strategy should include the following...
Read our Social Listening Guide for more details.
Once you've chosen a social listening tool that meets your needs, set your business goals…
Choose which terms to monitor across websites, blogs, news sites, reviews, Q&A forums, podcasts, and social media...
Choose data sources to track. Collect data from relevant sources only. Too much and your team will be overwhelmed. Go for the big networks - Twitter, Facebook, Weibo, etc. - and the channels where your target audience talks.
Use the social listening data you identify to drive...
Read our Social Listening Guide for more details.
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