Cookie policy

Cookie Policy
Version May 23rd2018

This Cookie Policy sets out how Talkwalker and authorized third parties set and read cookies when you interact with the Talkwalker website or the Talkwalker services.

From time to time, it may be necessary for us to change this Cookie Policy. We suggest that you check periodically for any changes.

Introduction: What are cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit a website. Cookies enable the website to remember your actions and preferences (such as language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another. They also typically contain the domain name from which the cookie has been set.

Cookies can be set and read by the website itself or by authorized third party websites listed below.

They can also be either temporary or persistent. Temporary cookies are session cookies which are only used for a session. Persistent cookies remain in your browser’s cookie file for much longer, depending on the specified lifetime of the specific cookie.

Cookies are unique identifiers and can be used to associate personal information to the cookie.

How Talkwalker uses cookies

Talkwalker uses cookies in order to better understand how its applications and websites work and to to optimize the online and mobile experience for the customer.

They are used for a variety of purposes as detailed below:

Your Preferences
& User Experience
These are functionality cookies. Our functionality cookies are used to remember choices you make (such as language preference, country location, or other online settings). These cookies help us make your user experience more consistent and convenient and allow you to login and use our service.
Analytical Purposes We use cookies to analyse user activity in order to improve our website and product offerings. For example, to know which content you have interacted with, which link or message works better or which pages are most relevant to users.
Marketing Purposes We use cookies from third-party partners such as Google, Facebook or linkedin for marketing purposes. These cookies allow us to display Talkwalker promotional material to you whenever you visit other websites across the Internet. We may also share information about your behaviour on our website with those partners in order to allow them to show you targeted ads and other content that has been customized for you. This information may contain links to third party websites which referred you to our website.
Testing, Usability and Performance Improvement Purposes  We use cookies in order to conduct A/B testing on our website in order to improve our website and product offerings.

Third party cookies used by Talkwalker

Talkwalker uses the retargeting and remarketing features of Google and Facebook. This allows Talkwalker to show you promotional material on other websites you visit on the internet. You may opt-out of this functionality by setting the corresponding privacy settings on facebook and google. For google this can be achieved, by visiting the Google Ads Preferences Manager or by installing Google’s Opt-out Browser add-on.

 Third party  Description  Opt-out
 Google Google analytics, Google ad retargeting, google maps, and Google Optimize.
Used by Talkwalker for website analytics, ad retargeting, A/B testing and displaying the google Map.
Google opt-out
 Facebook Used by Talkwalker for ad retargeting Facebook opt-out
 Marketo Used by Talkwalker to measure ad campaign effectiveness by linking visitor behavior to an email recipient or contact form Marketo opt-out
 Hotjar Used by Talkwalker to track Talkwalker link interaction and heat map Hotjar opt-out
 Disqus Used by Talkwalker to allow users to comment on marketing publications like blog posts Disqus opt-out
 Addthis Used by Talkwalker to allow users to share individual articles or the Talkwalker website on the social networks. Will automatically load third party cookies from Facebook, Twitter, Linkedin, etc... Addthis opt-out
 LeadChat Used by Talkwalker to integrate LeadChat tool to the website so that visitors can obtain answers to their questions in real-time. Opts-out from all third-party cookies

You may also Opt-Out of all third party tracking cookies by clicking here (Third party Opt-out currently disabled). Talkwalker will then set a persistent cookie which will disable the integration with any of the above mentioned third party cookies.

Managing cookies in your browser

You can use the settings in your web browser in order to manage how you receive, store, process or block cookies.

The following links describe how you can do so in the most frequently used browsers:

 Please note that blocking cookies completely might make the Talkwalker website or services unusable.

Governing law and jurisdiction

This Cookie Policy shall be governed and construed in accordance with the laws of the Grand-Duchy of Luxembourg. The courts of the judicial district of Luxembourg-City have exclusive jurisdiction in relation to any dispute arising out of or in relation with thisCookie Policy.

Any questions?

If you have any questions about this policy, please don’t hesitate to contact our data protection officer (DPO) at dpo@talkwalker.com.

Author Privacy Policy

Version May 18th 2018