Published July 1, 2021
The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms
The Forrester New Wave™: AI-Enabled Consumer Intelligence Report identified and evaluated nine consumer intelligence platforms. Out of ten criteria, Talkwalker was designated as a differentiator in five, and was the only platform that wasn’t defined as ‘needing improvement’ in any category. We believe this recognition, from such a highly respected research firm such as Forrester, demonstrates our commitment, our knowhow, and drive to provide you with the most actionable insights for strategic business outcomes.
The world is moving faster than ever. Enterprises don’t need solutions for today’s challenges, but for tomorrows, and many years to come.
Talkwalker has always been proud to be a future-ready platform. In our view, by being designated as a Leader in this evaluation, it confirms that the industry, and consumers, also believe Talkwalker is a market leader. That they can trust us to provide them with faster, more actionable insights for all aspects of the enterprise. Whenever they need.
Forrester Report highlights
Here’s a flavor of what Forrester said about Talkwalker in the report -
“Offers the strongest balance across search, insights discovery, and analytics
“Talkwalker’s search balances capabilities for varied user needs with both quick and Boolean search. Analytics and reporting capabilities include a recommendation engine for prescriptive insights, robust capabilities for sharing dashboards to both users and nonusers, and alerts about unexpected consumer behavior changes.”
“Is a strong fit for enterprises operating across many regions and languages
“Talkwalker has capabilities across 187 languages, including language-agnostic search using automatic translation, with sentiment detection in half of those languages.”
The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021 Report is recognized as one of the most trustworthy and accurate reports on the market.
In this groundbreaking report, they evaluated 9 consumer intelligence platforms against 10 criteria. We received differentiated scores in 5 of them. We believe that means, our platform offered something in those categories that no other did. These criteria were:
Our take: Talkwalker’s platform has the capability to combine social data with a wide variety of third-party data sources. Then our powerful AI Engine helps segment that data into accessible streams of insights.
Search and insights
Our take: With all that data on hand, you still want it to be accessible. With Boolean queries and custom filters, pinpointing the insights you want within this data is quick and painless.
Analytics and reporting
Our take: Talkwalker’s What You See Is What You Get (WYSIWYG) reporting helps users easily share insights across their teams, saving time and enabling the entire enterprise to take faster actions.
Our take: When dealing with consumer data on a broad scale, it’s essential to be fully compliant with all regulations across the globe. Talkwalker manages this compliance to remove any risk from their clients.
Our take: Our ongoing vision is to help brands get closer to their customers. We want to provide them with valuable insights about their audience to help shape decisions across the company. That means, not just in marketing, but also product development, market research, company innovation, and consumer insights strategies. This will enable them to make better decisions about their customers, prospects, markets, and competitors.
As well as receiving differentiated scores in these 5 criteria, we were the only platform that did not receive scores ‘needing improvement’ in any criterion. We believe this means we already offer one of the best consumer intelligence solutions in the world. But that’s not going to stop us from working hard to create new product innovations in the future.
What does this mean for Talkwalker?
This report strengthens our commitment to being the best consumer intelligence platform on the market. We will continue to invest in developing our technology, to fulfill the ever growing needs of consumers.
Putting insights at the heart of every business, and helping our customers get closer to their customers.
That means our development won’t stop. Only this year we have announced:
- More Facebook data integration, providing you with even more insights from the largest social media channel in the world.
- Enhanced data quality, with filters added to help remove automated accounts from your sources, an improved AI bias control, and enhanced AI-enabled language detection in numerous languages.
Phew. We just don't stop. But then again, neither do you. To see why we believe Talkwalker is the consumer intelligence platform you need to keep ahead of the competition, request a free demo below.
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