Measure the social impact of your programming with Talkwalker Social Content Ratings®

Track the performance and social activity of any show, special, or sports event in one convenient dashboard. Plus, discover the best user-generated content, influencers and sponsorship opportunities for your brand.
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Measure the popularity of any show

Track the social engagements and performance of any series, special, or sports broadcast. Match your social media strategies to what fans are already saying about your programming.

 
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Sample content benchmarking graph, with 3 lines on a graph representing 3 seasons of a TV show over the period of 5 months, with ther vertical axis representing millions of views from 1 to 2.5.

Identify what resonates with fans

See which matches, moments, and players get viewers talking on social. See exactly how many social engagements, interactions, and videos fans generated. 

 
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Measure which shows and teams generate
the most buzz — with minimal effort

Quantify the popularity and engagement potential of episodes, teams, athletes, and more.
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Track

Measure and compare content, engagement, interactions, and video view counts across 172 TV networks and streaming services.
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Optimize

Identify key engagement and viewing drivers to fuel your social strategies and determine best practices. Plus, find the most relevant user-generated content to share.
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Prove

Prove the value of your campaigns for stronger sponsorship integrations. Easily pull impressive stats — like number of social engagements and mentions relating to any program.
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Measure cross-channel social media impact

Compare fan conversations across social media platforms so you can design media campaigns that are tailored to each channel. With Talkwalker Social Content Ratings®, you can specify time windows that measure the impact of specific types of programming.

Be part of fan conversations at the right time

Know exactly when it’s time to jump in versus lie low. Delight fans by dropping clues about their wildest theories — and increase viewership of your next episode or sports event.
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Ride the viral content wave

Never be late to a meme again. Amplify and build on the viral content your most dedicated fans are already creating. Get a birds-eye view of conversations happening around specific games, episodes, time periods, and theories.

Generate more advertising revenue

Discover new and existing fan-brand connections. With Talkwalker’s in-depth analytics dashboards, media brands can approach new advertisers with solid evidence of value, while assuring existing sponsors that they’re getting the most out of their investments.
Talkwalker audience cluster map for the age group 18-40, displaying audience preferences.
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“The insights that Talkwalker provides us have been incredible and have really informed our campaign strategy.”

Liz Grey
Social Media | University of Sydney

Talkwalker Social Content Ratings® features

Get in-depth analysis without the manual reporting labor.
Talkwalker is the ultimate content ratings tool for bringing all your data to one place.
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Premiere performance

Get apples-to-apples premiere measurement across all broadcast, cable, and streaming titles.
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AI chat and answers

Get an instant, plain language answer to a quick question about your Social Content Ratings® by asking Yeti, our AI assistant.
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Visual listening

Detect programming mentions in images, video, and audio — because online conversations don’t just happen in text.
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Customizable dashboards 

Communicate important ratings data across your entire organization by tailoring dashboards to each team. 
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Flexible measurement windows

Measure programming across your most important windows, so you can zero in on your most important events.
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Fan-brand connections map

Get a visual map of conversations that are connected to brands, so you’re always discovering fresh fan-brand connections.
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Sentiment analysis

Calibrate social media strategies to real-time audience sentiment — so you know when it’s time to amp up virality or respond to fans.
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AI summaries

Condense massive amounts of ratings data into a digestible daily, weekly, or monthly summary.
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Virality maps

Take advantage of viral moments before they take off by tracking fan enthusiasm across relevant topics.

Frequently asked questions
What are Talkwalker Social Content Ratings®?
Social content ratings (SCR) are a standardized way to measure social engagement and video performance for media, sports, and streaming brands. SCR measures a variety of social media activity, including:
  • Conversations between friends
  • Organic and owned reach
  • Content engagement
  • Age and gender demographics
Is Talkwalker a social listening tool?

Yes, Talkwalker is a social listening tool, social benchmarking tool, and media monitoring tool. Brands use Talkwalker to understand how their traditional and social media content is performing across audience segments and channels.

What are the benefits of Talkwalker social content ratings?

Talkwalker Social Content Ratings® help TV, streaming, and sports media brands track and measure the impact of their programming across social media channels. With Talkwalker Social Content Ratings®, brands can design social media strategies that reflect the viral fan conversations already happening. This is how brands can stay relevant and keep up with audience sentiment.

What is the best Social Content Ratings® software?

Talkwalker is the best Social Content Ratings® software for brands that want an apples-to-apples comparison of social media impact across premieres, special events, and regular programming. With Talkwalker Social Content Ratings®, media brands gain access to software that’s trusted by the world’s biggest media, sports, and streaming brands.

Did Talkwalker acquire Nielsen Social Content Ratings®?

Yes. In July 2020, Talkwalker acquired Nielsen Social Content Ratings® to combine and develop the solution to offer the most powerful and unified conversational intelligence platform in the global marketplace.

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Experience the power of Talkwalker with a demo tailored just for you.
Our deep industry experts help and guide you every step of the way.

 

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