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How HelloFresh uses Talkwalker's social listening

Discover how HelloFresh uses social listening to protect its brand, measure the performance of its marketing initiatives, keep track of industry trends and competitors and prove social ROI to the C-Suite.

HelloFresh: When Social Listening Is the Secret Ingredient

Business is growing? That's great news! However, that also means that the amount of conversations about your brand will grow exponentially. This is exactly what HelloFresh had to face.

Imagine you're HelloFresh — one of the top meal kit providers in the world. Thousands of conversations around your brand and product flood your social channels daily, non-stop. How do you keep up?

“At HelloFresh, data is at the center of everything we do. It was only natural for us to turn to social listening to improve the performance and efficiency of our marketing and communications teams." Jordan Schultz, Social Media Manager at HelloFresh

Take inspiration from HelloFresh’s recipe for success. Discover how the HelloFresh team uses social data to: 

  • Get real-time alerts for any mention from high-level influencers; 

  • Improve recipes, packaging, and delivery routes.

  • Keep track of industry trends and competitors. 

  • Prove social ROI to the C-Suite

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