STEF Group: social listening and consumer intelligence to adapt to today's world and consumers
STEF is the European leader in temperature-controlled logistics and has been operating at the heart of the food supply chain since 1920.
The driving force behind STEF's success? Its ability to adapt for more than a century. Throughout its history, the STEF Group has accompanied or been the driving force behind major changes in food consumption patterns in France.
Today, in order to adapt to the world and to new consumer expectations, STEF relies on social listening and consumer intelligence to:
- analyze public perception and monitor the evolution of public debate on current issues;
- find inspiration for communication messages and in particular for its social media posts;
- feed its editorial calendar.
Download the case study to learn more about STEF Group's social listening strategy.