Yves Rocher: understanding today's consumers to develop cosmetics for tomorrow
The Yves Rocher brand has always been focused on client relationships. Through its distribution networks without any intermediaries, Yves Rocher is in direct contact with its customers and knows them well. But to offer them products that meet their expectations, their requirements, and current challenges, Yves Rocher also relies on Consumer Intelligence.
In this use case, the made in France cosmetics brand talks about 3 issues for the cosmetics industry:
- Natural raw materials and supply chains
- Health and safety