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How Square Enix launches a video game while optimizing for the fan experience

on 16/08/2021

Square Enix is the video game publisher behind some of the most beloved video game titles of all time, including the Final Fantasy series. 

During a video game launch, it's smart to expect unexpected challenges, but no one could have foreseen a pandemic. 

Learn how the Square Enix social media and communications teams navigated the launch of the Final Fantasy VII remake:

  • Pre-launch to ensure the characters resonated with fans
  • Launch to gauge fan reaction
  • Post-launch to discover UGC and create engagement
  • And as part of an ongoing basis to monitor for things like server issues and bugs

Download the case study