How Square Enix launches a video game while optimizing for the fan experience

Square Enix is the video game publisher behind some of the most beloved video game titles of all time, including the Final Fantasy series. 

During a video game launch, it's smart to expect unexpected challenges, but no one could have foreseen a pandemic. 

Learn how the Square Enix social media and communications teams navigated the launch of the Final Fantasy VII remake:

  • Pre-launch to ensure the characters resonated with fans
  • Launch to gauge fan reaction
  • Post-launch to discover UGC and create engagement
  • And as part of an ongoing basis to monitor for things like server issues and bugs

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