How Cargolux measured the splash from a whale of a sponsorship
Supporting global causes can be a great way to boost your brand awareness across the world. But how do you measure that impact when you're sponsoring a story and not an event?
We look at how Cargolux measured their latest partnership - moving 2 beluga whales from China to Iceland. By monitoring before, during and after the flight, Cargolux could:
- Increase brand mentions by 20% across the world.
- Shape their social messaging based on feedback to maximize engagement.
- Increase mentions in a target market, UK, by 42%
Download the case study now to learn from the best in social media measurement.