How UNICEF responded in MENA to the infodemic using insights
Discover how UNICEF MENARO's team leveraged conversational insights to combat the spread of misinformation around COVID-19 and vaccines in the MENA region.
Tackling the infodemic using conversational insights - Case Study of UNICEF Response in MENA
Combatting misinformation around COVID-19 and vaccines is a tedious task for international organizations, governments, and even individuals. In this case study, we explore how UNICEF MENARO established a holistic communication strategy to combat misinformation in the MENA region.
By utilizing conversational insights and a series of on-the-ground initiatives, the organization's team has managed to learn:
Telling a simple, more grasping story has a better impact on people's acceptance to covid vaccines. Combating misinformation with accurate information alone is not enough.
Main MENA misinformation narrative clouds revolved around vaccine efficacy, mRNA impacting your genome, whether it's halal or not, and other conspiracy theories.
MENA sentiment around covid/vaccines was heavily affected by social proofing, seeing government leaders taking the vaccine, and social media
Download the full case study to discover more.
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Find out how Dubai TV Channels leveraged social media intelligence to make data-driven decisions that ultimately led to increased viewership, engagement, and fast decision-making.
How DIE PR-BERATER proactively manages reputation How DIE PR-BERATER uses a comprehensive listening workflow, customized to the needs of the agency’s clients
Case Studies
How DIE PR-BERATER proactively manages reputation
How DIE PR-BERATER uses a comprehensive listening workflow, customized to the needs of the agency’s clients
How Talkwalker helped a pharma company to use social listening We partnered with Convosphere to discover how a pharma company used social listening to build stronger connections with their patients
Case Studies
How Talkwalker helped a pharma company to use social listening
We partnered with Convosphere to discover how a pharma company used social listening to build stronger connections with their patients
How Deutsche Telekom performs real-time crisis Management Discover how the telecom giant used Talkwalker to create a social listening powered situation room to manage crisis and listen to its customers.
Case Studies
How Deutsche Telekom performs real-time crisis Management
Discover how the telecom giant used Talkwalker to create a social listening powered situation room to manage crisis and listen to its customers.
How Talkwalker helped Cargolux measure their sponsorship A case study on how Cargolux measured the impact of their sponsorship, and optimized their messaging for maximum community engagement. Oh, and there are whales in it too!
Case Studies
How Talkwalker helped Cargolux measure their sponsorship
A case study on how Cargolux measured the impact of their sponsorship, and optimized their messaging for maximum community engagement. Oh, and there are whales in it too!
How Talkwalker provides Bottomline a view of industry intelligence Fintech brand, Bottomline, uses Talkwalker insights to better understand industry conversations and build awareness for its brand and SMEs.
Case Studies
How Talkwalker provides Bottomline a view of industry intelligence
Fintech brand, Bottomline, uses Talkwalker insights to better understand industry conversations and build awareness for its brand and SMEs.
How Talkwalker helped Bonduelle break down data silos Bonduelle - a French FMCG - used Talkwalker to align its social media data and optimize its brand strategies in the company’s various businesses.
Case Studies
How Talkwalker helped Bonduelle break down data silos
Bonduelle - a French FMCG - used Talkwalker to align its social media data and optimize its brand strategies in the company’s various businesses.
How Bakamo & EVE used social listening to understand the gaming & HR A case study on how Bakamo used social analytics to reveal insights into EVE Online players, to help gamer development and reveal the skills people are gaming from the game
Case Studies
How Bakamo & EVE used social listening to understand the gaming & HR
A case study on how Bakamo used social analytics to reveal insights into EVE Online players, to help gamer development and reveal the skills people are gaming from the game
How ADIB used consumer intelligence to become UAE’s top banking app Abu Dhabi Islamic Bank uses Talkwalker's consumer intelligence to become UAE’s top banking mobile app.
Case Studies
How ADIB used consumer intelligence to become UAE’s top banking app
Abu Dhabi Islamic Bank uses Talkwalker's consumer intelligence to become UAE’s top banking mobile app.
How Bayes measured social media engagement to help navigate a project Talkwalker partners with Hootsuite to analyse how City University of London used social intelligence in the renaming of Bayes Business School
Case Studies
How Bayes measured social media engagement to help navigate a project
Talkwalker partners with Hootsuite to analyse how City University of London used social intelligence in the renaming of Bayes Business School
Big Game LVI insights album Super Bowl LVI insights report, exclusive data about the Big Game 2022
Reports
Big Game LVI insights album
Super Bowl LVI insights report, exclusive data about the Big Game 2022