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How Lion & Lion helped launch Rimmel in Malaysia

A case study about how Lion & Lion helped launch Rimmel in a highly cluttered market. Leveraging social listening and consumer insights for campaign ideas, product focus, and local digital strategy, driving share-of-voice and market share.

Changing the Face of Malaysian Makeup - How Lion & Lion Helped Launch Rimmel

Changing the Face of Malaysian Makeup

Expanding your brand’s reach within a new market has its challenges and opportunities. 

You need to set your brand apart from the competition and find creative ways to relate with your target audience — all that while staying true to your brand identity. Where do you even start?

Find out how the Lion & Lion agency broke the barriers. Successfully relaunching British cosmetics brand Rimmel in Malaysia by:

  • Listening to social conversations to spot trends, campaign ideas, and influencers.

  • Capitalizing on consumer insights to define product focus.

  • Developing a hyperlocal digital strategy, driving 130k+ in engagement within the first month and ranking 3rd in category SOV within a year.

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