Report: Focus on the Football
Need to dig into the social data of the world's biggest football/soccer tournament? Here's the social intelligence from the 2022 championship.
Report: Focus on the Football
The tournament may be over for another four years. But there’s still plenty to learn from our ‘Focus on the Football’ report.
Inside, we dive into the conversations around the world’s biggest football tournament, to see how it's evolved since 2018 (a lot has happened since then). And uncover what was driving the biggest conversations for the brands and fans, including:
How Budweiser turned a potential loss into a social win
Which sponsors took home a victory
What social stories got the fans talking
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