Amex refreshed Platinum, and the internet has opinions
Amex’s new Platinum benefits sparked debate — highlighting fee sensitivity, short hype cycles, and the growing “worth it?” question. See how market intelligence helps financial brands stay ahead of shifting perceptions.
Report snapshot
Who’s driving the conversation might surprise you.
The refresh sparked a “sugar rush,” spiking in buzz then dipping fast.
The big debate: Is Platinum status actually worth the $895 fee?
Check out the full report to explore the data behind these trends.
See how social listening insights can help brands like Amex turn audience feedback into loyalty — and more successful product launches.
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How Talkwalker helps Grubhub to listen to customers Case Study, Grubhub, customer insights, customer experience, social media listening, marketing campaigns
Case Studies
How Talkwalker helps Grubhub to listen to customers
Case Study, Grubhub, customer insights, customer experience, social media listening, marketing campaigns
How Talkwalker helps Dubai TV Channels make data-driven decisions Find out how Dubai TV Channels leveraged social media intelligence to make data-driven decisions that ultimately led to increased viewership, engagement, and fast decision-making.
Case Studies
How Talkwalker helps Dubai TV Channels make data-driven decisions
Find out how Dubai TV Channels leveraged social media intelligence to make data-driven decisions that ultimately led to increased viewership, engagement, and fast decision-making.
How DIE PR-BERATER proactively manages reputation How DIE PR-BERATER uses a comprehensive listening workflow, customized to the needs of the agency’s clients
Case Studies
How DIE PR-BERATER proactively manages reputation
How DIE PR-BERATER uses a comprehensive listening workflow, customized to the needs of the agency’s clients
How Talkwalker helped a pharma company to use social listening We partnered with Convosphere to discover how a pharma company used social listening to build stronger connections with their patients
Case Studies
How Talkwalker helped a pharma company to use social listening
We partnered with Convosphere to discover how a pharma company used social listening to build stronger connections with their patients
How Talkwalker helped Cargolux measure their sponsorship A case study on how Cargolux measured the impact of their sponsorship, and optimized their messaging for maximum community engagement. Oh, and there are whales in it too!
Case Studies
How Talkwalker helped Cargolux measure their sponsorship
A case study on how Cargolux measured the impact of their sponsorship, and optimized their messaging for maximum community engagement. Oh, and there are whales in it too!
How Talkwalker provides Bottomline a view of industry intelligence Fintech brand, Bottomline, uses Talkwalker insights to better understand industry conversations and build awareness for its brand and SMEs.
Case Studies
How Talkwalker provides Bottomline a view of industry intelligence
Fintech brand, Bottomline, uses Talkwalker insights to better understand industry conversations and build awareness for its brand and SMEs.
How Talkwalker helped Bonduelle break down data silos Bonduelle - a French FMCG - used Talkwalker to align its social media data and optimize its brand strategies in the company’s various businesses.
Case Studies
How Talkwalker helped Bonduelle break down data silos
Bonduelle - a French FMCG - used Talkwalker to align its social media data and optimize its brand strategies in the company’s various businesses.
How Bakamo & EVE used social listening to understand the gaming & HR A case study on how Bakamo used social analytics to reveal insights into EVE Online players, to help gamer development and reveal the skills people are gaming from the game
Case Studies
How Bakamo & EVE used social listening to understand the gaming & HR
A case study on how Bakamo used social analytics to reveal insights into EVE Online players, to help gamer development and reveal the skills people are gaming from the game
How ADIB used consumer intelligence to become UAE’s top banking app Abu Dhabi Islamic Bank uses Talkwalker's consumer intelligence to become UAE’s top banking mobile app.
Case Studies
How ADIB used consumer intelligence to become UAE’s top banking app
Abu Dhabi Islamic Bank uses Talkwalker's consumer intelligence to become UAE’s top banking mobile app.
How Bayes measured social media engagement to help navigate a project Talkwalker partners with Hootsuite to analyse how City University of London used social intelligence in the renaming of Bayes Business School
Case Studies
How Bayes measured social media engagement to help navigate a project
Talkwalker partners with Hootsuite to analyse how City University of London used social intelligence in the renaming of Bayes Business School
Big Game LVI insights album Super Bowl LVI insights report, exclusive data about the Big Game 2022
Reports
Big Game LVI insights album
Super Bowl LVI insights report, exclusive data about the Big Game 2022