How Talkwalker helped Cargolux measure their sponsorship
A case study on how Cargolux measured the impact of their sponsorship, and optimized their messaging for maximum community engagement. Oh, and there are whales in it too!
How Cargolux measured the splash from a whale of a sponsorship
Supporting global causes can be a great way to boost your brand awareness across the world. But how do you measure that impact when you're sponsoring a story and not an event?
We look at how Cargolux measured their latest partnership - moving 2 beluga whales from China to Iceland. By monitoring before, during and after the flight, Cargolux could:
Increase brand mentions by 20% across the world.
Shape their social messaging based on feedback to maximize engagement.
Increase mentions in a target market, UK, by 42%
Download the case study now to learn from the best in social media measurement.
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