How Talkwalker enabled Square Enix to launch a video game
This success story explores how Square Enix used the power of social listening to stay in tune with Final Fantasy VII fans whims.
How Square Enix launches a video game while optimizing for the fan experience
Square Enix is the video game publisher behind some of the most beloved video game titles of all time, including the Final Fantasy series.
During a video game launch, it's smart to expect unexpected challenges, but no one could have foreseen a pandemic.
Learn how the Square Enix social media and communications teams navigated the launch of the Final Fantasy VII remake:
Pre-launch to ensure the characters resonated with fans
Launch to gauge fan reaction
Post-launch to discover UGC and create engagement
And as part of an ongoing basis to monitor for things like server issues and bugs
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