Connecting with your consumers is more important than ever, and social media offers a variety of ways to engage and interact with your target audience. How you decide to tackle social media is entirely up to you, but some methods may yield better results than others.
Hydro-Québec, a public utility company, completely shattered expectations with a cheeky social media presence and responsive customer service. With the help of Talkwalker and Hootsuite, Hydro-Québec was able to drive brand love and improve their brand reputation score by 20%.
The results of this analysis further cement the value of consumer intelligence and the importance of an engaged and effective social media presence no matter what sector your brand is a part of.
Download the case study for more details.