How Social Listening Helps Nescafe Dolce Gusto Brew up Brand Love in Malaysia
How can we maximize the impact of our brand on social?
That was the question faced by Nescafe Dolce Gusto and digital marketing agency, Lion & Lion.
To create a brand that resonated with the vibrant community of coffee lovers online, they used social media analytics to completely transform their approach to social based on the tastes and preferences of the Malaysian coffee community. With a new, data-driven strategy Nescafe Dolce Gusto:
- Quadrupled engagement on Facebook and Instagram
- Increased overall brand mentions by 800%
- Grew their Instagram follower base by 5x
See how they did it in our latest case study.