How Bonduelle broke down data silos to make critical business decisions

Without a good working knowledge of its data, a company cannot fully exploit its potential.

Present throughout the company, data is often scattered in several departments, each using it in different ways to reach their objectives.

In this case study, we're looking at how Bonduelle - a French FMCG - broke its data silos of information to optimize its brand strategies online and on social media. Generalizing the use of social media data in several teams, including:

• Product marketing
• Corporation communication
• Risk management
• Human resources