How to launch a product with the help of micro influencers
According to a Keller Fay Group survey, 82% of consumers follow the recommendations of at least one micro influencer on social media. Together with our partner, Hivency, we explore how a world-leading natural cosmetics brand, L’Occitane en Provence, successfully leveraged micro influencers for a product launch campaign.
With the help of Talkwalker's advanced listening and analytics, and Hivency’s influencer optimization, you will discover:
- Why micro and nano influencers actually matter
- How to develop a campaign framework for micro influencers
- How L'Occitane en Provence achieved above-average results
- Your influencer marketing campaign checklist
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