Bottomline walks the talk on measuring brand awareness
Bottomline Technologies, a leading fintech, was looking to better understand industry conversations and build awareness for its brand and SMEs. Although the fintech had access to analytics platforms, it struggled to understand the performance of its content and its effect on the business.
Looking to align its organic and paid marketing efforts, Talkwalker was brought in to provide a single view of industry intelligence, social media performance, and media placement.
Talkwalker was implemented into Bottomline's tech stack, and the fintech was immediately able to share insights with its communication teams so they could optimize work with customized reports and dashboards.
Speed to insights was accelerated and business pain points were solved.
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