Hong Kong Airlines: Turning a social media crisis into a soaring success
A social media crisis can hit at any time. How you handle it, proves your mettle as a marketer.
This case study looks at how Hong Kong Airlines handled a pricing crisis, and turned it into a PR win.
With effective social listening, they could:
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Detect and react to the issue within hours.
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Compare how their competitor British Airways handled a similar issue (spoiler: not very well).
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Create more customer conversations, with a 4,900% increase in engagement.
