How Talkwalker helped turn a crisis into a success for HK Airlines
Discover how Hong Kong airlines turned a pricing issue into a PR success. With the power of effective social listening, and an engaged social media presence, they shaped the conversation into a PR win.
Hong Kong Airlines: Turning a social media crisis into a soaring success
A social media crisis can hit at any time. How you handle it, proves your mettle as a marketer.
This case study looks at how Hong Kong Airlines handled a pricing crisis, and turned it into a PR win.
With effective social listening, they could:
Detect and react to the issue within hours.
Compare how their competitor British Airways handled a similar issue (spoiler: not very well).
Create more customer conversations, with a 4,900% increase in engagement.
Learn more about crisis management.
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