[Webinar] - New Narratives of Financial Inclusivity
In the midst of a cost of living crisis, content from banks and financial services institutions continue to appear online. With some experts saying the rise in sustainability content poses a risk of greenwashing, many communicators agree that, now more than ever, we must get to the heart of the things consumers really care about. Customer-centric, insight-led communicators in banking & finance can drive the conversation in a truly authentic way, when equipped with the right data.
Join our experts to understand how you can employ a data-driven approach to better understand your audience, to aid content ideation, and win and retain more customers.
Join us as we explore:
The rise of the cost of living conversation online
How this has impacted financial inclusivity
Getting to the heart of what matters with consumers in this space
Using social intelligence to drive comms ideation
and more besides!
Presenter: Charlotte Clemens, Managing Director / Jack Richards, Marketing Manager / Stephanie Triau, Senior Partner Vision at Talkwalker and Vic Thrift, Client Development Director at Discover.ai