Social Media Trends 2021 UK - How should brands incorporate them?

2020, more than any other year, has changed the way brands communicate with consumers. Social media has played a huge role in giving brands the opportunity to create more meaningful connections with their audiences. The challenge is making sure the connection feels genuine and authentic. Hear from Sophie Clark, Marketing - UK & Nordics at Talkwalker, Ben Jeffries, CEO & Co-founder of Influencer and Ricc Webb, Global Creative Manager of Rebel Brands at Bacardi, about the key social media trends that will dominate 2021 and how brands should look to incorporate them.

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