The new definition of Brand Love
Consumer-brand relationships are evolving. 75% of them changed their buying habits during the pandemic and are increasingly willing to change brands.
But it's not all bad news. At the same time, customer-centric brands that are able to create an emotional connection receive three times more word-of-mouth than those that don’t. This is why marketers are recognizing the importance of building brand love.
But, in a practical way, how do you create love for your brand?
Join Maggie Lower, CMO at Hootsuite and Cara Buscaglia, CIO at Talkwalker and learn how to:
- Become a love brand on Social
- Why customer satisfaction is key and how to maintain a CSAT score higher than your competitors
- Benchmark industry best initiatives
- Let go of your brand and embrace UGC