Brands that feel the beat: using cultural insights to execute on your strategy

[Webinar] The new definition of Brand Love

Consumer-brand relationships are evolving. 75% of them changed their buying habits during the pandemic and are increasingly willing to change brands.

But it's not all bad news. At the same time, customer-centric brands that are able to create an emotional connection receive three times more word-of-mouth than those that don’t. This is why marketers are recognizing the importance of building brand love.

But, in a practical way, how do you create love for your brand?

Watch Maggie Lower, CMO at Hootsuite and Cara Buscaglia, CIO at Talkwalker and learn how to: 

  • Become a love brand on Social
  • Why customer satisfaction is key and how to maintain a CSAT score higher than your competitors
  • Benchmark industry best initiatives
  • Let go of your brand and embrace UGC

Watch now!

Featured Solutions

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Navigating the digital insights landscape
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The new definition of Brand Love