Major cultural moments come in many forms, from annual events like the Super Bowl and Grammys to unplanned moments in history that hold national or even global impact. Digital channels act as virtual meeting places to discuss these events among critics, fans, friends, and family.
For brands, this means it’s necessary to keep a pulse on conversations and trends at all times.
Interacting with customers during these major events is no longer just for big advertisers. Twitter, Talkwalker and Khoros discuss how brands and organizations can benefit from consumer intelligence and activating during major cultural moments.
During this discussion, you’ll learn more about:
Speakers: Tom McKeever, Brand Strategist, Twitter Next, Angelique Alderete, Khoros, Senior Strategist, Strategic Services and Julien Lacheray, Talkwalker, Digital marketing manager
Watch the webinar now!