[WEBINAR REPLAY] Brands that feel the beat: using cultural insights to execute on your strategy
Major cultural moments come in many forms, from annual events like the Super Bowl and Grammys to unplanned moments in history that hold national or even global impact. Digital channels act as virtual meeting places to discuss these events among critics, fans, friends, and family.
For brands, this means it’s necessary to keep a pulse on conversations and trends at all times.
Interacting with customers during these major events is no longer just for big advertisers. Twitter, Talkwalker and Khoros discuss how brands and organizations can benefit from consumer intelligence and activating during major cultural moments.
During this discussion, you’ll learn more about:
How to check the pulse of your customers’ expectations before, during and after major cultural events
Connecting your brand and your audience quickly and in a way that will make you stand out among the competition
Assessing which moments your brand should activate on, and which ones are better left alone
Speakers: Tom McKeever, Brand Strategist, Twitter Next, Angelique Alderete, Khoros, Senior Strategist, Strategic Services and Julien Lacheray, Talkwalker, Digital marketing manager