Webinar: Using conversational intelligence to gain better customer insights

Traditional methods of gathering insights, like surveys and interviews, aren’t always the best at capturing how your organisation is perceived, and the complexity and breadth of an issue. A much better way of understanding your audience is to observe their online behaviour.

Strategic social listening consultancy, Bakamo, takes us through their recent study, conducted for Ofcom, exploring attitudes to the BBC. Bakamo looked at what consumers of BBC News really thought about them by analysing how and what they shared online.

 

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