For millions of consumers, the global pandemic shifted how they felt about managing their personal finances.
At the same time, the pandemic created a surge in social media usage, with consumers staying at home and sharing their thoughts on a myriad of topics.
Join guest speakers:
Frank Gregory of NorthStar Social Media Intelligence,
Katrina Noelle of KNow Research, and
Lilah Raynor of Logica Research, as they walk through findings from a recent case study where millions of social media conversations about personal finance preferences were analyzed, from Pre-COVID to now.
During this 45-minute webinar explore:
-The impact of Covid-19 on personal finance preferences, and how marketers are keeping up with these shifts in consumer wants and needs
-What influences and persuades consumers to make personal finance choices, including social media’s impact on these choices
-How social conversation analysis can establish a foundation of consumer insights that can inform what questions to ask in upcoming quantitative or qualitative research
-How social conversation analysis can cast a wider net to expand upon and validate insights from existing quantitative and qualitative research
Watch the conversation now.