5 best marketing case study examples
Hoping to get the most out of your marketing strategy? Read our best marketing case study examples that demonstrate how companies have embraced social listening to maximize their results. If you can’t wait, download our most popular marketing case study here!
Social listening is the ticket to marketing success. Not convinced?
Sifting through social media for the right data is like searching for an oasis in the desert. You trek for ages, dehydrated and sunburnt; hoping to one day stumble upon the perfect paradise to transform your marketing strategy. With social listening, you can take the direct route. Better yet, you can quickly find all the oases the desert has to offer.
These marketing case studies speak for themselves about why you should......listen up.
Bella&Brava marketing case study – Using image recognition to scan all the possibilities
I love pizza, you love pizza. Moms, grandpas, siblings and friends love pizza. Even rats love pizza.
With a whopping 106.2K mentions on July 9th, 2019 on Twitter alone, it’s clear that everyone also loves posting about pizza. (Data found using Talkwalker’s QuickSearch.)
The most popular emojis used when it comes to discussing pizza
By using Talkwalker’s image recognition technology, OpenKnowledge began to analyze data from user-generated content created by the exact people Bella&Brava were aiming to serve -- their hip, young target audience.
Take a pizza the action - with the Bella&Brava marketing case study
Bella&Brava found the prime cities to open in, partnerships to expand into and unique cultural differentiations. All this came from identifying quality pizza photos posted throughout social media and observing what else were in the images.
Read Bella&Brava’s marketing case study to see how social listening can put your brand ahead of the competition in an innovative way that is as easy as pie. Pizza pie that is.
“In the digital age, there are two types of organisations: those that collect data and those that transform it into opportunities”
Ilaria Baietti, Director - Brand Interaction, OpenKnowledge
We couldn’t have said it better ourselves.
HelloFresh marketing case study – When social listening is the secret ingredient
HelloFresh, the world’s leading meal kit company, was struggling with social media data – and it was leaving a bad taste in their mouth.
Say hello to amazing social measurement - with the HelloFresh marketing case study
They had been manually collecting social media data. Not only was it wasting their time, they were missing a lot of crucial information.
It was time to keep HelloFresh’s marketing as fresh as their meals – with social listening.
“At HelloFresh, data is at the center of everything we do. It was only natural for us to turn to social listening to improve the performance and efficiency of our marketing and communications teams. Talkwalker has allowed us to unlock access to a much larger conversation around our brand than ever before.”
Jordan Schultz, Social Media Manager, HelloFresh
Talkwalker Analytics was the perfect tool to quickly forage for information then slice and dice it into useful data. With Talkwalker, HelloFresh identified more than 400% more mentions monthly!
But as soon as they had their hands on all the new insights, the real question was what is the next step?
Learn how HelloFresh used social media listening to develop a crisis management plan by reading the HelloFresh marketing case study.
Hong Kong Airlines marketing case study – How to turn a crisis into a soaring success
What’s every traveler’s dream and every airline’s nightmare? A Hong Kong Airlines flight from Los Angeles to Shanghai was mispriced at $561.
While travelers rushed to make the most of this mistake, it sent Hong Kong Airline marketers reaching for their oxygen masks.
What were their options in the face of this PR crisis? Search for the nearest exit or buckle up and go along for what was sure to be a bumpy ride?
Hong Kong Airlines decided to take another route. They chose to breeze right through it.
Luckily, they were prepared because of social listening. By using the insights from Talkwalker’s social media data and sentiment analysis, they were able to plan accordingly and protect their reputation.
Soar after a crisis - earn from Hong Kong Airlines' marketing case study
“When we see what is happening in “real time” on social media we are better prepared to make timely and informed decisions and communicate those decisions well. Social listening and analytics tools are critical to success. In this case, we managed to turn what could have been a damaging issue, into a fantastic PR opportunity. With 4,900% more engagements created in a one week period.”
Dennis Owen, General Manager of Branding and Social Media, Hong Kong Airlines
Read the Hong Kong Airlines case study to learn how they used social media data from competitors as well as sentiment analysis to inform their strategic decisions all while keeping customers happy.
Bonduelle marketing case study – Breaking down data silos to make critical business decisions
Bonduelle, a major French brand in the FMCG industry was in the grips of optimizing its online brand strategy. The company that specializes in providing canned vegetables daily to over 100 countries wanted to make sure that their information was as readily available across their company.
The problem? Each department was collecting its own data and interpreting it independently without a platform to share the info to other teams. Comparing information was as tricky as comparing apples to oranges.
This is a mistake that is commonly committed. In fact, the recent State of Social Intelligence Report points out that 31% of organizations have no social data democratization.
Learn how to make data ripe for the picking, with the Bonduelle marketing case study
The crucial information was being canned, so to speak, and hidden away in dark depths of a team’s computer folder – unable to be used across departments to extrapolate added benefits.
Social listening held the key to breaking down these data walls. It brought together info from online, social media and traditional press all on one platform. It allowed Bonduelle to discover what topics were being discussed alongside their products, which images are associated with the brand, who were their high-performing influencers and how to protect themselves from bad buzz.
Talkwalker offered the perfect solution by giving them the opportunity to craft their own dashboard and choose who has access to the information.
Read Bonduelle’s marketing case study to learn more about how they
- Determined positioning based on data maturity scale in report
- Identified their progress in terms of data maturity
- Created necessary systems and teams for scalable processing of data
- Introduced the chief data officer role to maximize value of data as it progresses
Lion & Lion and Rimmel marketing case study – Changing the face of Malaysian makeup
With the increasing demand in authenticity and inclusivity, beauty industries have been opting for social media and specifically influencer marketing instead of traditional advertising methods.
And it makes sense! It’s a trend that is seen especially with Gen Z. Econsultancy states that 65% of this group rely on social media to discover and select beauty products. Rather than companies telling you what to buy, social media posts and influencers act like the stylish friend with the inside scoop on the latest makeup fad. So it’s no wonder that brands are turning to social media when decoding what their consumers want.
In a country where the k-beauty brands dominate the shelves, the first step was to differentiate Rimmel.
The data quickly demonstrated that consumers believe that beauty is more than skin deep and that it’s all about confidence. They wanted bold, experimental makeup to create distinctive looks.
Rimmel then released the #makeupyourownrules campaign which championed self-expression and all-inclusive beauty that radiates confidence.
Face better campaign results - Learn from Rimmel's marketing case study
“As a result, we saw an increase in branded search and share-of-voice, and gained around 3x of our initial market share target within the first year of launch”
Cheska Teresa, Managing Director, Lion & Lion in Malaysia
For specifics on how Lion & Lion took full advantage of social listening for Rimmel, read Lion & Lion’s marketing case study.
There you have it. 5 of our best marketing case study examples. Download them all to discover how some of the world's biggest brands use social listening. And if you're still wondering how to create an amazing case study yourself, Venngage has some great case study examples with free templates, to help produce yours.
All in all, social listening works. It can revolutionize your marketing strategy. Make sure your brand is prepared by learning from each of these five important marketing case study examples.
Want to discover which was the most popular one? Click below to download.