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Social Media Listening

Listen to social conversations about your brand, products, competitors, and campaigns across social networks, online and offline.

Free Demo

Social Media Listening

Listen to social conversations about your brand, products, competitors, and campaigns across social networks, online and offline.

Free Demo
Social media listening coverage

Never miss another mention

Use social media listening to analyze brand mentions across all major social networks including full firehose access to Twitter. Go beyond social media listening to track discussions on news sites, blogs, forums, reviews, and offline databases to understand what your customers and prospects think of your brand.

Never miss another opportunity to connect with your audience and react to issues in real time. Discover how your brand assets are being used with AI-enabled image recognition, visual analytics, speech and text analytics.

What does Talkwalker track?

  • Covers 187 languages 
  • Monitor 150 million websites 
  • Track 30,000+ brand logos – plus scenes and objects
  • Listen to discussions on 10+ social networks, including Twitter, Instagram, Facebook, Weibo 

Free Demo

Protect your brand across the world

Protect your brand and combat issues before they escalate with comprehensive alerting functions. Receive notifications directly in your inbox at regular intervals or whenever there is unusual activity.

AI-enabled sentiment analysis for social media listening ensures you’re covered across the globe. Real-time deep listening through our command center so you can stay on top of every issue as it happens.

Key brand protection features

  • Instant, automated alerts 
  • Sentiment analysis in 127+ languages 
  • Customized crisis dashboards for real-time brand listening 
  • Smart spike analysis for advanced issue detection 

Free Demo

Sentiment Analysis & Brand Protection for social media listening

Protect your brand across the world

Protect your brand and combat issues before they escalate with comprehensive alerting functions. Receive notifications directly in your inbox at regular intervals or whenever there is unusual activity.

AI-enabled sentiment analysis for social media listening ensures you’re covered across the globe. Real-time deep listening through our command center so you can stay on top of every issue as it happens.

Key brand protection features

  • Instant, automated alerts 
  • Sentiment analysis in 127+ languages 
  • Customized crisis dashboards for real-time brand listening 
  • Smart spike analysis for advanced issue detection 

Free Demo

Social media listening made easy with Conversation Clusters

Spot emerging trends with real-time social media listening

Listen to what the world is saying on social and spot new trends and opportunities before your competitors. Use enterprise-level social listening to surface trends hidden in the noise of social media.

Find the right moment to latch on to a trend using our unique trending score and trend prediction graphs. Learn how trends spread with our Virality Map. Analyze the impact of current trends by comparing impact to previous trends.

Key features for trend focused social listening

  • 2 years of historical data access 
  • Conversation clustering to quickly make sense of large amounts of data
  • Virality Map to understand how trends spread 
  • Time-lapse graphs to measure trends over time 
  • Automated theme-based trend detection

Free Demo

Listen, react, and respond in real time

Respond to comments and problems in seconds with real-time social media listening. Build better relationships with consumers and influencers by responding instantly, and use influencer analysis dashboards to find the best way to get in touch.

Our Crisis Management Guide will explains how to monitor, analyze, and react. Check it out!

Never miss another opportunity for social selling by jumping into key conversations ahead of competitors. Optimize event performance by listening to all discussions around events and identifying the key topics and influencers to widen reach.

Key features for real-time social media listening

  • Command center for round-the-clock monitoring 
  • Hootsuite integration for instant response 
  • Customizable dashboards for easy monitoring 
  • Easy integration into social prospecting systems

Free Demo

Combine social media analytics with social media management for your social media listening strategy.

Listen, react, and respond in real time

Respond to comments and problems in seconds with real-time social media listening. Build better relationships with consumers and influencers by responding instantly, and use influencer analysis dashboards to find the best way to get in touch.

Our Crisis Management Guide will explains how to monitor, analyze, and react. Check it out!

Never miss another opportunity for social selling by jumping into key conversations ahead of competitors. Optimize event performance by listening to all discussions around events and identifying the key topics and influencers to widen reach.

Key features for real-time social media listening

  • Command center for round-the-clock monitoring 
  • Hootsuite integration for instant response 
  • Customizable dashboards for easy monitoring 
  • Easy integration into social prospecting systems

Free Demo

Visual listening across image and video for your social media listening strategy.

Get the full picture with visual listening

Every day over 1 billion photos and images of brands and products are posted on social media and online. With up to 80% of these images making no mention of the brand in text, visual listening with image recognition technology is the only way brands can get a truly comprehensive understanding of brand perception.

Use our consumer intelligence platform with fully-integrated visual listening to make sure you get the full picture on social and online.

Key features for visual listening

  • Track 30,000+ brand logos 
  • Instantly add any logo to our database 
  • Identify scenery and objects as well as logos 
  • Use AI-powered technology that learns over time

Free Demo

In depth social listening powered by continuous innovation
Image Recognition
Image Recognition

Analyze images and text in one platform using Talkwalker’s proprietary image recognition technology across 30,000 brand logos.

Trending Score
Trending Score

Latch on to trends at the right moment by monitoring speed of sharing of articles, tweets, images, and more. 

Sentiment in 127+ languages
Sentiment in 127+ languages

Track brand reputation over time, view results by country, language, or media type and manually adapt results as needed. All this in English, German, French, Spanish, Chinese, Indonesian, Portuguese, Italian, Arabic, Swedish, Norwegian, Finnish, and more.

Data from Print, TV, Online and Social
Data from Print, TV, Online and Social

Benefit from proprietary crawling technology indexing 150M+ local and international websites, 10+ social networks, running on 1500 servers. Access an archive of global TV, radio, print media, and newswires from LexisNexis® to get a 360° view of your brand's performance and reputation on media channels.

Social Channel Analytics
Social Channel Analytics

Deep dive into the performance of owned social channels and competitors using comprehensive social channel analytics. Analyze reach, engagement, share of voice, the trending score of your posts, and much more.

Time Lapse Graphs
Time Lapse Graphs

Track the evolution of trends and key metrics over time using time lapse graphs. Visualize the key factors that affected performance at a granular level.

Earned, Owned & Paid Media
Earned, Owned & Paid Media

Measure and compare performance of earned, owned, and paid media in one platform.

Worldwide Language Coverage
Worldwide Language Coverage

Access and filter results from 187 different languages. Use automated translation directly in the platform to understand results that aren't in your native language. 

100% of Tweets
100% of Tweets

Don’t miss a single post when monitoring Twitter with Talkwalker’s full access to the Twitter firehose. Rest assured that you’ll receive all tweets in real time.

Frequently asked questions

What is social listening?

Social listening, or social media listening, is the monitoring of your brand's online presence for consumer feedback, brand mentions, and conversations that include your chosen keywords, competitors, and industry. To find emerging trends, potential crises, and consumer sentiment towards your brand, products, and your competitors. Analysis of the insights identified will then give you data-backed actions to increase brand awareness, drive consumer loyalty, and protect your brand’s reputation. Read our Social Listening Guide for more details.

Why is social listening important?

To truly understand consumers, what they want, you need to listen to what they're saying. Where they’re saying it, and the sentiment behind. Listening to the voice of the consumer will help you improve your customer service and marketing campaigns, with targeted and personalized communication. Leading to an increase in engagement.

Insights will reveal consumer behaviour and the reasons behind buying decisions, which will enable your brand to develop the products that satisfy customer demands.

Social listening will also help you find the best influencers to promote your brand. Influencers that talk about your brand, have followers that match your target audience, and have a strong share of voice in your industry.

Protecting your brand reputation is an essential use case for social listening. Our Blue Silk™ AI-enabled sentiment analysis will spot an emerging crisis, so you can respond in real time.

Read our Social Listening Guide for more details.

Social listening strategies

Your social listening strategy should include the following...

  • Monitor and analyse sentiment and brand perception to understand what consumers think about your brand. Today's consumers are watching how brands perform on all levels - societal issues, DEI, the environment, personalization. Capture the positive and negative mentions, to identify a failing campaign, a product launch badly received, and positive user-generated content that can be used in your marketing messaging.
  • Follow industry trends and jump into the conversations to increase consumer engagement.
  • Conduct competitor analysis to understand which of your competitors' posts are trending and why. What user-generated feedback they're receiving, so you can target your messaging to their consumers.
  • Monitor influencers’ activities and engagement levels on all their social media channels to ensure they're still on brand.
  • Identify crises and fluctuations in the volume of consumer conversation surrounding your brand. Monitor increases in positive and negative engagement. Is it a PR crisis? Is it UGC that you can use? An increase in negative sentiment is an early warning sign of an issue. Find the cause and react quickly to avoid reputational damage.

Read our Social Listening Guide for more details.

Getting started with social listening

Once you've chosen a social listening tool that meets your business needs, set your goals

  • Improve your customer service
  • Understand consumer sentiment around your brand and products
  • Keep up to date on your industry and trending topics
  • Benchmark against your competitors - products, audience, marketing strategy
  • Analyse your audience so you can create targeted messaging

Choose which terms to monitor across websites, blogs, news sites, reviews, Q&A forums, podcasts, and social media...

  • Products and brand mentions, to understand the sentiment towards your business - include brand name, hashtags, product names, common misspellings
  • Product and brand mentions combined with service-related words, such as 'not working', 'failed', 'help'
  • Events related to your company - product release, industry terms and topics, PR crisis

Choose data sources to track. Collect data from relevant sources only. Too much and your team will be overwhelmed. Go for the big networks - Twitter, Facebook, Weibo, etc. - and the channels where your target audience talks.

Use the social listening data you identify to drive...

  • Brand experience- how you're perceived by consumers
  • Customer experience - what customers enjoy about your products
  • Crisis management - spot crises and react in real time before they damage your reputation
  • Competitive analysis - monitor your competition to identify challenges and opportunities for growth
  • Content strategy - identify trending topics that can be used in future messaging and content
  • Influencer marketing - find influencers with followers relevant to your products, and build relationships

Read our Social Listening Guide for more details.