Use social media listening to analyze brand mentions across all major social networks including full firehose access to Twitter. Go beyond social media listening to track discussions on news sites, blogs, forums, reviews, and offline databases to understand what your customers and prospects think of your brand.
Never miss another opportunity to connect with your audience and react to issues in real time. Discover how your brand assets are being used with AI-enabled image recognition, visual analytics, speech and text analytics.
What does Talkwalker track?
Protect your brand and combat issues before they escalate with comprehensive alerting functions. Receive notifications directly in your inbox at regular intervals or whenever there is unusual activity.
AI-enabled sentiment analysis for social media listening ensures you’re covered across the globe. Real-time deep listening through our command center so you can stay on top of every issue as it happens.
Key brand protection features
Protect your brand and combat issues before they escalate with comprehensive alerting functions. Receive notifications directly in your inbox at regular intervals or whenever there is unusual activity.
AI-enabled sentiment analysis for social media listening ensures you’re covered across the globe. Real-time deep listening through our command center so you can stay on top of every issue as it happens.
Key brand protection features
Listen to what the world is saying on social and spot new trends and opportunities before your competitors. Use enterprise-level social listening to surface trends hidden in the noise of social media.
Find the right moment to latch on to a trend using our unique trending score and trend prediction graphs. Learn how trends spread with our Virality Map. Analyze the impact of current trends by comparing impact to previous trends, and perform your trend research quickly with social listening.
Key features for trend focused social listening
Respond to comments and problems in seconds with real-time social media listening. Build better relationships with consumers and influencers by responding instantly, and use influencer analysis dashboards to find the best way to get in touch.
Our Crisis Management Guide will explains how to monitor, analyze, and react. Check it out!
Never miss another opportunity for social selling by jumping into key conversations ahead of competitors. Optimize event performance by listening to all discussions around events and identifying the key topics and influencers to widen reach.
Key features for real-time social media listening
Respond to comments and problems in seconds with real-time social media listening. Build better relationships with consumers and influencers by responding instantly, and use influencer analysis dashboards to find the best way to get in touch.
Our Crisis Management Guide will explains how to monitor, analyze, and react. Check it out!
Never miss another opportunity for social selling by jumping into key conversations ahead of competitors. Optimize event performance by listening to all discussions around events and identifying the key topics and influencers to widen reach.
Key features for real-time social media listening
Every day over 1 billion photos and images of brands and products are posted on social media and online. With up to 80% of these images making no mention of the brand in text, visual listening with image recognition technology is the only way brands can get a truly comprehensive understanding of brand perception.
Talkwalker was also the first to add social listening video recognition, to detect brand logos within social media videos.
Use our consumer intelligence platform with fully-integrated visual listening to make sure you get the full picture on social and online.
Key features for visual listening
Get quick social listening insights with using Blue Silk™ GPT. Using Talkwalker’s proprietary AI-technology, users can gain insights faster and easier than ever before.
Including:
1-Click Classifier - To help segment and filter data in a matter of minutes. Just write what you need and let AI do the rest, without any complicated Booleans.
1-Click Summary - Get simple to understand summaries of large data sets, such as surveys, reviews and more, to quickly know consumer painpoints and preferences.
Conversation Clusters 2.0 - Create clustering in seconds to find the topics your audience is sharing. With Blue Silk™ GPT able to categorize and name all clusters without manual effort.
Talkwalker will contine to invest into artificial intelligence, to create the social listening for tomorrow.
Get quick social listening insights with using Blue Silk™ GPT. Using Talkwalker’s proprietary AI-technology, users can gain insights faster and easier than ever before.
Including:
1-Click Classifier - To help segment and filter data in a matter of minutes. Just write what you need and let AI do the rest, without any complicated Booleans.
1-Click Summary - Get simple to understand summaries of large data sets, such as surveys, reviews and more, to quickly know consumer painpoints and preferences.
Conversation Clusters 2.0 - Create clustering in seconds to find the topics your audience is sharing. With Blue Silk™ GPT able to categorize and name all clusters without manual effort.
Talkwalker will contine to invest into artificial intelligence, to create the social listening for tomorrow.
Analyze images and text in one platform using Talkwalker’s proprietary image recognition technology across 30,000 brand logos.
Latch on to trends at the right moment by monitoring speed of sharing of articles, tweets, images, and more.
Track brand reputation over time, view results by country, language, or media type and manually adapt results as needed. All this in English, German, French, Spanish, Chinese, Indonesian, Portuguese, Italian, Arabic, Swedish, Norwegian, Finnish, and more.
Benefit from proprietary crawling technology indexing 150M+ local and international websites, 10+ social networks, running on 1500 servers. Access an archive of global TV, radio, print media, and newswires from LexisNexis® to get a 360° view of your brand's performance and reputation on media channels.
Deep dive into the performance of owned social channels and competitors using comprehensive social media analytics. Analyze reach, engagement, share of voice, the trending score of your posts, and much more.
Track the evolution of trends and key metrics over time using time lapse graphs. Visualize the key factors that affected performance at a granular level.
Measure and compare performance of earned, owned, and paid media in one platform.
Access and filter results from 187 different languages. Use automated translation directly in the platform to understand results that aren't in your native language.
Don’t miss a single post when monitoring Twitter with Talkwalker’s full access to the Twitter firehose. Rest assured that you’ll receive all tweets in real time.
Social listening, or social media listening, is the monitoring of your brand's online presence for consumer feedback, brand mentions, and conversations that include your chosen keywords, competitors, and industry. To find emerging trends, potential crises, and consumer sentiment towards your brand, products, and your competitors. Analysis of the insights identified will then give you data-backed actions to increase brand awareness, drive consumer loyalty, and protect your brand’s reputation. Read our Social Listening Guide for more details.
To truly understand consumers, what they want, you need to listen to what they're saying. Where they’re saying it, and the sentiment behind. Listening to the voice of the consumer will help you improve your customer service and marketing campaigns, with targeted and personalized communication. Leading to an increase in engagement.
Insights will reveal consumer behaviour and the reasons behind buying decisions, which will enable your brand to develop the products that satisfy customer demands.
Social listening will also help you find the best influencers to promote your brand. Influencers that talk about your brand, have followers that match your target audience, and have a strong share of voice in your industry.
Protecting your brand reputation is an essential use case for social listening. Our Blue Silk™ AI-enabled sentiment analysis will spot an emerging crisis, so you can respond in real time.
Read our Social Listening Guide for more details.
Your social listening strategy should include the following...
Read our Social Listening Guide for more details.
Once you've chosen a social listening tool that meets your needs, set your business goals…
Choose which terms to monitor across websites, blogs, news sites, reviews, Q&A forums, podcasts, and social media...
Choose data sources to track. Collect data from relevant sources only. Too much and your team will be overwhelmed. Go for the big networks - Twitter, Facebook, Weibo, etc. - and the channels where your target audience talks.
Use the social listening data you identify to drive...
Read our Social Listening Guide for more details.
True. Social listening can help you find leads for your business. By listening to the conversations your consumers are having online, you can identify who needs your busines, and just where they are in the buying cycle.
Discover how social listening can help you find leads in this blog.
Social media monitoring is where you track your brand conversations online, to see what people are saying about your brand. This can reveal conversations such as:
Social listening takes this brand monitoring further. It incorporates a wider range of sources, and doesn’t just monitor your own brand, but also listens for mentions of your competitors, your industry, your brand purpose, and other relevant topics.
This provides you with a deeper understanding of the true voice of your consumer.
This blog on social media monitoring versus social listening dives into the topic deeper.
Social listening can be used by any industry at any time. If your consumers are online and talking about your brand, you can tune in and listen.
Not only can you monitor brand mentions, but you can track specific industry topics, to really understand the pains and priorities consumers are having. Here are some examples of what you could use social listening for in your industry.
There’s more examples of social listening by industry in this blog.
Social media listening tools are designed to help your complete your social listening more effectively. Although many social media platforms, such as Twitter, have searches built in, a social listening platform helps you monitor all channels at the same time.
This is critical to provide a true voice of the consumer. Each social channel has its own audience, with differing demographics and opinions. To avoid data bias, and get a broad picture of your consumers, you want to integrate as much data as possible into one platform.
This will also make your social listening strategy faster and more efficient.
We’ve listed some of the best social listening tools in this blog.
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