Track, benchmark, and optimize your social media performance. Prove your ROI with social media analytics.
Monitor up to two years of campaign buzz, engagement, and reach across all major social media networks, blogs, forums, news sites, and more. Find patterns and compare results to discover what works for your brand. Drill deeper into campaign insights by filtering and sorting results by language, location, and sentiment analysis metrics. Track campaign performance in real-time with our easy-to-use dashboards so you can see the impact of your social marketing every day, hour, or minute.
Check out our Social Media Listening Guide for more details about creating successful campaigns.
Track campaign performance
Centralize all your social media data with one tool. Rather than logging in and out of multiple social media analytics tools, add your social media profiles and those of competing brands to a single dashboard. You’ll be able to analyze key metrics from your customers, campaigns, competitors, and the industry as a whole.
Centralizing your social media accounts, along with those of your competitors, will allow you to choose the stats that matter and draw comparisons. Bringing actionable insights to improve your social marketing strategy.
Key metrics you can track
Internal benchmarking will tell you if your latest post is doing better than normal. Looking at your social media stats without context simply tells you that you’re doing better or worse than last week. It won't show you how you're ranking compared to your competitors.
Social media analysis of your social accounts alongside those of your competitors will show how you rank compared to other brands in your industry. Competitor analysis of your industry peers’ social media presence will reveal key metrics on how they’re positioning their products, what messaging is working for them, and feedback from their customers.
More details about competitive benchmarking can be found in our Social Media Analytics Guide.
Track & compare with competitors
When identifying influencers for your brand, it isn’t how many followers they have, it’s how much engagement, shares, and comments their content earns. We trust recommendations from a third party over a brand, even if the testimonial is coming from someone we don’t know. Our social media analytics tool provides influencer insights that’ll make choosing your experts easy.
Identify quality influencers for your brand, product, or event. Influencers that have the power to influence an entire community to trust your brand. Our social media analytics tool will provide influencer insights that’ll make choosing your experts simple.
Check out our Social Media Analytics Guide for more detailed information.
Find the right influencers
Use social analytics to get real-time updates on what your industry is talking about, consumer opinion and brand sentiment. Understand what’s driving the conversation so you can make contextualized offers to your audience, and guide your marketing and sales teams.
Find actionable insights
Combine social media data with lead gen figures, sales data, weather data and more to find correlations that affect key business indicators.
Create your own data filters using 50+ Boolean operators to find the exact insights you need.
Use our pre-set dashboards for crisis management, competitive intelligence, campaign monitoring and more to uncover data-based insights for a variety of business needs in a matter of seconds.
Automatically identify the key people, events, companies and emotions linked to your brand using our unique theme analytics.
Deep dive into the performance of owned social channels and competitors using comprehensive social channel analytics. Analyze reach, engagement, share of voice, the trending score of your posts and much more.
Save hours of time by creating customizable rules to automatically sort through results. Improve sentiment analysis by adding rules relevant for your needs.
Use influencer monitoring to find the bloggers, tweeters and journalists who are driving the most engagement. Sort results by positive and negative sentiment to find your true brand ambassadors.
Replicate viral campaigns using our unique virality map. Instantly identify the key influencers, blogs and publications that helped a campaign spread worldwide.
Track brand reputation over time, view results by country, language or media type and manually adapt results as needed. All this in English, German, French, Spanish, Chinese, Indonesian, Portuguese, Italian, Danish, Swedish, Norwegian, Finnish and more.