Social Media Analytics
Track, benchmark, and optimize your social media performance. Prove your ROI with social media analytics.
Create successful campaigns with social media marketing analytics
Monitor up to two years of campaign buzz, engagement, and reach across all major social media networks, blogs, forums, news sites, and more. Find patterns and compare results to discover what works for your brand. Drill deeper into campaign insights by filtering and sorting results by language, location, and sentiment analysis metrics. Track campaign performance in real-time with our easy-to-use dashboards so you can see the impact of your social marketing every day, hour, or minute.
Check out our Social Media Listening Guide for more details about creating successful campaigns.
Track campaign performance
- Virality map reveals how content spreads across multiple media types
- Free Social Search for real-time tracking of band, campaign, hashtag, or event
- Create automated alerts to monitor online sources & receive email updates
- Filter by language, location, sentiment, and demographic
- Facebook Insights integration for data that will optimize your multichannel campaigns
Create successful campaigns with social media marketing analytics
Monitor up to two years of campaign buzz, engagement, and reach across all major social media networks, blogs, forums, news sites, and more. Find patterns and compare results to discover what works for your brand. Drill deeper into campaign insights by filtering and sorting results by language, location, and sentiment analysis metrics. Track campaign performance in real-time with our easy-to-use dashboards so you can see the impact of your social marketing every day, hour, or minute.
Check out our Social Media Listening Guide for more details about creating successful campaigns.
Track campaign performance
- Virality map reveals how content spreads across multiple media types
- Free Social Search for real-time tracking of band, campaign, hashtag, or event
- Create automated alerts to monitor online sources & receive email updates
- Filter by language, location, sentiment, and demographic
- Facebook Insights integration for data that will optimize your multichannel campaigns
Centralized social media analytics
Centralize all your social media data with one tool. Rather than logging in and out of multiple social media analytics tools, add your social media profiles and those of competing brands to a single dashboard. You’ll be able to analyze key metrics from your customers, campaigns, competitors, and the industry as a whole.
Centralizing your social media accounts, along with those of your competitors, will allow you to choose the stats that matter and draw comparisons. Bringing actionable insights to improve your social marketing strategy.
Key metrics you can track
- Hashtag & campaign tracking – shares, reach, engagement, mentions
- Sentiment analysis – what’s driving negativity & positivity
- Image recognition - protect your trademark & reputation
- Google Analytics + Talkwalker for social media ROI
- Virality – track how your content spreads across the web & social
- Influencer marketing – identify industry influencers & brand ambassadors
