Report: Focus on the Football

The tournament may be over for another four years. But there’s still plenty to learn from our ‘Focus on the Football’ report.

Inside, we dive into the conversations around the world’s biggest football tournament, to see how it's evolved since 2018 (a lot has happened since then). And uncover what was driving the biggest conversations for the brands and fans, including:

  • How Budweiser turned a potential loss into a social win
  • Which sponsors took home a victory
  • What social stories got the fans talking


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