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Social Media Insights for the Automotive Industry

Online conversations about automotive brands like Toyota, Renault, Ford and BMW take place on every day on every media channel. But monitoring of all this social data isn’t easy and using it to your advantage is even more of a challenge. Here Social media analytics can help. By tracking and analysing online conversation about brands and products as well as industry trends, automotive companies can stay ahead of the curve.

On this page you’ll find How-To guides outlining best practices for using social listening to measure global brand penetration and tailoring content for local customers. Our case study looks at how Toyota could have used social media monitoring to better manage their 2014 recall crisis. The social media statistics section provides up to date statistics for the engagement, buzz, sentiment and reach of global automotive brands.

Essential industry read: How the auto industry performs on social media



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How do the world’s automotive companies compare when it comes to social media performance? The chart below shows the social media reach and engagement for some of giants of the automotive industry. For more detailed performance statistics click on the title above!


Global Brand Reports

Click on any of the brand icons below to get a full overview of all relevant social media statistics. Includes worldwide sentiment maps, breakdowns of brand reach and engagement and charts of the online channels and countries where brands are most often mentioned.

Share of Voice

Which automotive companies are the most discussed online? BMW or Audi? Toyota or Volkswagen? The chart below shows the share of online mentions for the biggest publications in news media. For more detailed share of voice statistics click on the title above!

Share Of Voice


Is public sentiment towards automotive positive or negative? The graph below shows an overall snapshot of positive and negative sentiment towards the automotive industry as a whole.