Talkwalker

Category:Crisis management

Learn how to prevent and manage a social media crisis with real examples and tactical tips for protecting your brand reputation.

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Category:Trend insights
Taylor Swift’s The Life of a Showgirl is more than an album—it’s a cultural moment. See how her launch strategy lit up millions of conversations.
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Category:Social media analytics
The best social media campaign examples from 2025 — and what they teach brands about virality, creativity, and results.
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Browse all our blogs

Category:Crisis management
7 social media crisis examples (and tips for speedy mitigation)
Learn how to prevent and manage a social media crisis with real examples and tactical tips for protecting your brand reputation.
Category:Trend insights
Why The Life of a Showgirl is a cultural moment
Taylor Swift’s The Life of a Showgirl is more than an album—it’s a cultural moment. See how her launch strategy lit up millions of conversations.
Category:Social media analytics
8 successful social media campaigns + tips for tracking success
The best social media campaign examples from 2025 — and what they teach brands about virality, creativity, and results.
Category:Competitive analysis
Competitive intelligence: How to turn data into an advantage
Learn how to use competitive intelligence to uncover market trends, analyze competitors, and turn public data into strategic insights that give your brand an edge.
Category:Trend insights
What drove online conversations at the IAA 2025?
From EV breakthroughs to trade tensions — explore what dominated the online conversation around IAA 2025, and what it says about the auto industry’s future.
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Beyond the runway: Insights from Fashion Week 2025
Fashion Week shows how viral moments, sentiment shifts, and social listening insights can turn trends into business impact — lessons every brand can use.
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How to run an audience analysis that will inform better marketing
Move beyond assumptions with audience analysis. Use data to uncover who your audience is and how to connect with them through smarter marketing strategies.
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What the 2025 NFL Kickoff teaches brands about online buzz
The NFL Kickoff proved how quickly online conversations shift, and spiral—offering us a playbook for tracking sentiment and turning buzz into opportunity.
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Benefits of social media for social marketing, PR, and insights
Discover the most powerful benefits of social listening and learn how to improve your reputation, customer experience, product development, and more.
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What does the Labubu craze teach us about online trends? DATA
Here's what the Labubu craze reveals about the lifecycle of online trends — and how marketers can ride the wave from viral fame to lasting business impact.
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How to use Boolean operators for social listening EASY GUIDE
Learn how to use Boolean search operators to refine your searches, cut through the noise, and uncover actionable insights with precision.
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10 key benefits of competitive benchmarking: A strategic guide
Discover the benefits of competitive benchmarking. Learn how to track and optimize your brand’s performance against competitors with real-time insights.
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6 market research strategies for marketing, insights, and PR
6 market research strategies to better understand your audience, improve campaigns, stay ahead of competitors — and drive smarter business decisions.
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128 Must-Know Social Media Statistics for 2025
People spend over 14 billion hours on social media every day. Explore the key social media statistics for 2025 and build a data-driven strategy.
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9 Free Hashtag Analytics & Hashtag Tracking Tools
Check out the best free hashtag tracking tools of 2025 and discover how to use hashtag analytics effectively.