The vast volume of data posted on social networks and online every day offers companies of all sizes immense opportunities.
But without the right framework and resources to handle it, these opportunities are likely to be missed.
From our experience working with clients of all sizes across the world, the key to being successful is understanding your own data maturity.
Using the social data maturity scale in this report, businesses at every level of experience can:
•Make sure they are getting the right insights for their needs
•Identify the resources and processes needed to move on to the next level
•Become a business that is able to extract maximum value from social data and analytics