Martech Challenges: a European benchmark for the best social listening tools
For this exercise, SaasAdvisor gathered a jury of 8 professionals from the sector representing various brands, agencies and research institutes (Renault, OpinionWay, Guerlain, Coca-Cola, Digital Insighters, etc.). The objective of this benchmark of 7 major monitoring tools was to offer a framework for the European market, as an alternative to the existing analysis (G2Crowd, Forrester...).
The various solutions were evaluated by the jury between May 28 and July 28, 2019 on criteria such as data coverage, analysis & enrichment, and the intuitiveness of the features of these platforms. Here are the results of this ranking by points!
Points ranking of the solutions evaluated during the Martech Challenges 2019.
Based on the evaluations of the jury members, cumulative of the number of points per criteria.
The jury exceptionally praised Talkwalker for its intuitive interface and advanced reporting & tagging features.
Industry leaders - driven by clients
A big thank you to more than 2,000 brands and agencies who rely on Talkwalker to help protect their reputation, measure the impact of their campaigns, and promote their products and services. Our priority is to offer a powerful and innovative tool, with features boosted by AI to provide customers with more insights.
We're going to need a bigger trophy cabinet
This is yet another award to add to those already received:
- Best Use of AI In MarTech, in the Martech Breakthrough Awards
- G2 Crowd Fall Leader 2019 in Social Media Monitoring (based on consumer reviews)
- 2018 Grand Prix Social Media Technical Solution Award for our AI Engine
- Prize for Artificial Intelligence at the 2018 Data Festival
- Strong Performer in the Forrester Wave ™: Social Listening Platforms, Q3 2018
Our aim for 2020, is to maintain this leading position by innovating and proposing solutions related to current issues. To achieve this, we will continue to provide our customers with a platform to protect, measure, and promote their brand worldwide across all channels of communication. If you’ve not had a demo of our industry leading platform, request one below.
