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Hunger Games Social Buzz: from Katniss’ Dress to Effie’s Makeup

The wait is over folks! The last instalment of the Hunger Games series is playing at your nearest movie theater as we speak. With a few days of Hunger Games related buzz to work with since the launch on Wednesday, Talkwalker used its powerful social media analytics to spot the top trending topics.

Team Peeta Dominates World Discussions

Sorry Gale, seems like the majority of the world has sided with your rival! Talkwalker identified 8,500 mentions of the Gale/Peeta rivalry on all channels, and Team Peeta dominated in almost every region, with the exception of Australia, India and South Africa.

Social Listening World Map

Teenage Girls and High-End Cars: An Unlikely Social Media Campaign?

Which were the brands most connected with the Hunger Games buzz? Aside from the inevitable mentions of Lions Gate and YouTube, which published the trailer of Mockingjay Part 2, Chrysler and Dior were the two most mentioned brands on Twitter in relation to the Hunger Games over the last thirty days, according to the Talkwalker Smart Themes tool.

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