Oliver Sprigg's blog
5 ways consumer insights will improve your brand
Working with consumer insights is the process of learning from your marketplace, to help you create a better customer experience. In the context of branding, it’s an important part of the dialogue you have with your customers, and involves asking a number of key questions.
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4 reasons agencies should use social listening
How do marketing and communications agencies use social listening to get an edge? We explore how the best agencies can use social listening tools to thrive during challenging times.
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