Oliver Sprigg's blog

Improve your brand with consumer insights

5 ways consumer insights will improve your brand

Working with consumer insights is the process of learning from your marketplace, to help you create a better customer experience. In the context of branding, it’s an important part of the dialogue you have with your customers, and involves asking a number of key questions. ...
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An advertising agency employee wearing glasses smiles at his colleagues

4 reasons agencies should use social listening

How do marketing and communications agencies use social listening to get an edge? We explore how the best agencies can use social listening tools to thrive during challenging times. 
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