40 amazing Twitter stats to inspire your social strategy
With 500 million Tweets posted every single day, it’s a struggle to get the visibility and engagement on Twitter that you want. We’ve gathered 40 thought-provoking and powerful Twitter stats. They’ll help you improve the way you reach and communicate with your audience.
For skeptics, these Twitter stats show the value of using Twitter to target your customers and increase brand awareness.
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We've got a cracking infographic with a selection of our favorite Twitter statistics. Or you can scoot on down the page to see the full list.
Added bonus when you get to the bottom of the list - if you're a crazy for stats kind of person - there're 90 more at the bottom.
Grab a coffee and be amazed!
General Twitter Stats
- Twitter has 313 million monthly active users
- There are 500 million Tweets per day, that’s about 6000 per second
- 143,199 Tweets were posted in one second on August 3, 2013, when viewers in Japan were Tweeting about animated move Castle in the Sky, as it was being aired
- There are approximately 20 million fake Twitter users
- There are 250 billion+ Tweets that have been liked in the last 10 years
- If Twitter were a country, it would be the 12th most populated
- Caitlyn Jenner reached one million followers in 4 hours and 3 minutes – a record!
- Katy Perry reigns as the most followed person on Twitter, with 94 million+ followers
- Justin Bieber is the most mentioned person on Twitter at 943 million+
— Twitter Data (@TwitterData) March 21, 2016
- The most tweeted emoji is “Tears of Joy”, by March 2016 it had been used 14.5 billion times
— Twitter Data (@TwitterData) March 21, 2016
- During the 2014 FIFA World Cup Final, there were 618,725 Tweets in a single minute
- Ellen DeGeneres’ selfie at the 2014 Oscars is still the most retweeted tweet at 3.3 million
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
- Most popular TV series 2015/16 by average number of Tweets = the winner is… Walking Dead with 435,000 per episode
- The L word has been mentioned on Twitter 34.8 billion times 💛
- Every public Tweet ever sent is now stored in the Library of Congress
User Twitter Stats
- 67 million users in the US as of October 2016
- 10 million estimated users in China, despite Twitter being blocked
- 33% of teenagers in the US use Twitter regularly
- The typical Twitter user is a young woman, using an iPhone, with an average 208 followers
- Ashton Kutcher became the first user to gain 1 million+ followers
- 86% of users get their news from Twitter, with 74%, doing so daily
- Asia and North America represent the largest number of users - it’s estimated that by 2018, Asia will have the largest user share
- 78% of Twitter users are active on mobile devices
- 83% of world leaders are active on Twitter
- Barack Obama remains the most followed leader with over 79 million followers
— Barack Obama (@BarackObama) October 31, 2016
Marketing Best Practice
- The ideal length for a Tweet that includes an image is 20-40 characters
— Disney (@Disney) November 24, 2016
- Over 67% of users are more likely to purchase from a brand they follow
- 33% of users follow a brand – that’s 46,2000,000+ people!
- 58% of top brands have more than 100K followers
- 92% of brands Tweet more than once per day
- 60% of users expect brands to answer a query within an hour
- 76% of users are likely to recommend a brand if they’ve received friendly customer service on Twitter
- 47% of users who follow a brand are more likely to visit the company’s website
Engagement That Works
- Users are 26% more likely to retweet if the URL is in the middle of a Tweet
- Tweets with images can increase click-through by 18%
- Tweets with images get 150% more retweets than those without
- Tweets with question marks receive 39-52% fewer clicks. Wow, really?
- Tweets with “quotes” are 53% more likely to be retweeted
- Tweets without links get 25.1% more retweets, favorites, and replies than those with links
- Tweets with 1 hashtag are 69% more likely to be retweeted than those with 2
Want to monitor your Twitter stats and see whether you’re reaching and engaging with your followers? Give us a shout and we can show you how!
You may also like: 40 Amazing Facebook Stats to Inspire Your Campaigns & 50 Amazing Instagram Stats to Fire up Your Marketing Campaigns
