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40 amazing Twitter stats to inspire your social strategy

40 amazing Twitter stats to inspire your social strategy

With 500 million Tweets posted every single day, it’s a struggle to get the visibility and engagement on Twitter that you want. We’ve gathered 40 thought-provoking and powerful Twitter stats to inform and inspire.

If you’re currently working on a Twitter marketing campaign and you want to measure the impact of your hashtags and plan a beneficial strategy, Talkwalker's platform will help you discover even more valuable insights from Twitter and across social media. This tool is ideal and profitable for marketers, PR professionals, small business owners, and corporate communication officers.

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Our Twitter stats highlights

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  • General Twitter stats
  • Demographic Twitter stats
  • Best marketing practice (+ tips on what you could do)
  • More engagement that works
  • Twitter has come a long way since its first tweet in 2006. Twitter’s initial purpose was to become an SMS-based communications platform but eventually came to be an information network alternatively. By 2012, more than 100 million users posted 340 million tweets a day. Now you might see why, with 500 million tweets posted every single day henceforth, getting the ideal level of visibility and engagement on Twitter isn’t so simple. In this article, we’ve gathered 40 thought-provoking and potent Twitter statistics to show how to use this platform to target consumers and increase brand awareness.

    We’ve got a thrilling infographic with a selection of our favorite Twitter statistics. Or you can scoot down the page to see the full list.

    Infographic packed with Twitter statistics

    General Twitter stats

    • “Tears of Joy” is the most used emoji on Twitter, with 225 tweets that contained at least one emoji per ten thousand tweets. Followed closely by “Loudly crying face”, with 175 tweets containing at least one emoji per ten thousand tweets. It has been used on Twitter more than 2 billion times.
    • During the 2014 FIFA World Cup Final, there were 618,725 Tweets posted in a single minute
    • The top tweet has over 4.1 million retweets and was tweeted by japanese billionaire Yusaku Maezawa in June 2021

    Demographic Twitter stats

    Best marketing practice

    What can you do to increase your Tweet interaction and visibility

    If you’re aiming for a profitable social marketing strategy, visual content allows you to share your Tweet and earn more visibility. It'll help captivate your audience’s attention. Twitter moves quickly, you may only have seconds to engage your audience. Using an image is proven to have a 35% boost on retweets and a 28% boost through videos.

    Including quotes in your tweets may serve as another advantage to your visibility. Quotes support influencer outreach, it’s one of the most effective ways to attract customers and clients. To make an impression and catch the attention of industry influencers. Using quotes can show credibility and are 53% more likely to be retweeted.

    Furthermore, adding hashtags to your tweets are proven to boost Tweet interaction and visibility by 16% as it facilitates grouping and categorizing tweets, allowing people to follow topics which have engaged their interest. Tweets with hashtags can increase engagement by almost 100% for individuals and 50% for brands. Using hashtags succour people to discover and engage with your content.

    And finally, using numbers and data in your tweets also works as a powerful advantage, boosting the tweet by 17%.

    To quote Neal Schaffer, “Think about it this way: would you be more likely to click on a headline that reads ‘Learn how to make more money’, or one that reads ‘Learn how to make $200 in the next 8 hours’? Of course the second one, right? It tells you how much money you can make and in exactly what time frame.” Using numbers and data in your tweets increases the specificity and makes them stand out, in the typing uniform.

    More engagement that works

    Want to monitor your Twitter stats and see whether you’re reaching and engaging with your followers? Give us a shout and we can show you how!

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