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50 amazing Instagram stats to fire up your marketing campaigns

50 amazing Instagram stats to fire up your marketing campaigns

Instagram is hot stuff. Instagram is the oncoming storm. Launched in 2010, acquired by Facebook in 2012, Instagram dominates the photo-sharing niche, with no sign of stopping. Is your product camera-ready, is it Instagrammable? Shiny new cars, sparkly cosmetics, sick tatts, unicorn fetish - Instagram is your shop window. Check out these Instagram stats and fire up your campaigns.

Let’s start with the timeline...

  • October 6, 2010 - Instagram hit the streets.
  • December 12, 2010 - Instagram racks up 1 million users - hot diggity!
  • August 3, 2011 - 150 million photos uploaded since launch.
  • September 26, 2011 - Instagram rockets to 10 million users - from 1M to 10M in under a year, just, WOW!
  • April 9, 2012 Instagram bought by Facebook for $1 billion - a marriage made in social media heaven.
  • February 26, 2013 - hits 100 million users.
  • September 6, 2013 - celebrates 150 million users.
  • September 26, 2017 - Instagram community goes through the roof with 800 million users, 500 million daily active users - that's huge.

800.000.000 Instagram Users

These Instagram statistics prove the value of Instagram when it comes to targeting consumers and increasing brand awareness - it just works. Brands are in a frenzy, looking for ways to make their products Instagrammable.

Oh yes, it's a real thing, it's visual communication - take a look.

If you're working on or planning an Instagram marketing campaign, you'll want to measure the impact, check your results, share with your team. Take a free demo of our platform - it can measure, check, and share. It's great for marketers, PR professionals, small business owners, and corporate communication officers.

Analyze your brand’s performance on social. Try it now!

First up, our cracking designer has created another awesome infographic. Take a look - Instagrammable, or what?!! Keep scrolling for the full list of 50 amazing Instagram stats.

If you're crazy for stats - there're 80 more at the bottom of this post.

Instagram campaigns stats

Instagram stats – demographics

Instagram stats – users

Selena Gomez on Instagram

Most liked Instagram post

  • Before Beyoncé exposed her bump, the most liked post was a sponsored one of Selena Gomez drinking Coca-Cola, with 6.5 million likes and 275,000 comments.

Most liked Instragram post after Beyonce


Instagram stats – business

Instagram business stats

First sponsored posts

Instagram stats – content

Instagram engagement posts

Just saying!

  • Photos with faces get 38% more likes than photos without, they’re also 32% more likely to attract comments.

Face Photos

Does the Yeti face count?

These Instagram stats are awesome. Use them to inspire your Instagram marketing campaigns. If you're looking for real-time, in-depth insights and analytics about your campaigns, audience, brand, and competitors - Talkwalker is just a click away. Sign up for a free demo now, and we'll show you how it will help.

Of all the Instagram stats, which is your favorite?

If you want some more, check 80 more stats at the bottom!

request free demo

You may also like: 40 amazing Twitter stats to inspire your social strategy & 40 amazing Facebook stats to inspire your campaigns