13 best Facebook analytics tools Talkwalker
Best Facebook analytics tools! With 1.5B+ daily active users, 2.2B+ monthly active users - how else are you going to be able to analyze that amount of data
June 3, 2019
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What is Facebook analytics?
You could post random stuff on your brand’s Facebook page. Eventually you’ll hit on something that’ll resonate with your target audience. Could take you some time, but hey, no worries. It’s just your business, your livelihood.
Alternatively, you could use Facebook analytics tools and learn about your followers. Measure your performance, track likes, page views, reach. If you’re going to do social media marketing, build brand awareness, increase your follower numbers, get those followers to perform an action - Facebook analytics will help you understand who’s following you and what works for them.
Why use Facebook analytics?
There are over 1.6 billion daily active users. 2.4 billion monthly active users. How do you think you’re going to be able to analyze that amount of data?
Understanding your Facebook data will furnish you with the information you need to realize what kind of content is going to work with your audience. You can’t simply cross your fingers and wish on a star.
Facebook analytics tools
I’ve put together a list of Facebook analytics tools that’ll help. Use them all. Choose your favorite. Whatever. Just don’t leave without taking a test drive.
Quick Search | Social media search engine
Quick Search gives you an instant overview of your brand online. It’s a social media search engine that offers extensive coverage of social networks - including Facebook - news sites, blogs, and forums.
Features include:
Quick brand overview - the KPIs that matter - engagement, volume, sentiment, demographics, and geographies
Find real-time trends - identify emerging trends to boost your content
Content ideation - create viral content that resonates with your audience
Competitive intelligence - compare multiple brands to benchmark against competitors
"Quick Search provides such an easy and user-friendly opportunity to deep dive into your competitors' social sphere; letting you harness their strengths and weaknesses to improve and cultivate a winning marketing strategy. For a specific breakdown of the importance of this, you should definitely check out Talkwalker's latest article on the necessity and implications of competitor analysis for your business and brand."Christina Garnett | @ThatChristinaG
) | Lecturer & writer @ The Museum Times
| Build an online presence
AgoraPulse provides specialized Facebook analytics tools. One allows you to benchmark your page, identifying content performance. Content that’s performing well, plus which metrics need improvement. While another lets you run quizzes, competitions, and sweepstakes on your page’s timeline.
The tool reports on audience, engagement, management, and awareness. Most influential users are highlights, along with users who talk about you the most. It will also breakdown paid, organic, and viral reach. Once you’ve established which content works best for your brand, you can calculate the ROI of your Facebook marketing.
“AgoraPulse is a competitively priced tool with some great functionality. One of the nicest parts of AgoraPulse is that it’s very simple to use.”Ian Cleary (@IanCleary) | Founder of RazorSocial, social media tools blogger
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) | Principal Consultant at Carver Technology Consultancy, and contributing author for Social Media Today
) | Founder of A Blog on Blogging
| Facebook groups analytics
If your loudest followers are members of multiple Facebook Groups, Grytics can bring them together. It’s a SaaS solution for community managers that helps with tracking and analyzing performance of groups. It also reveals members’ stats so you can understand your target audience.
Features include:
Content analytics - measure, predict, and improve performance with comparative insights
Receive automated reports - key metrics, KPIs, top-performing posts
Check-out publications and stats based on keywords
Community management - all your groups in one place for comparison and best practices
Curate content - top posts, top images, top videos to feed your content
) | Co-founder of Crazy Egg, KISSmetrics
) | Director of Marketing @mailcharts. Co-Founder of @CoderDojoNYC
) | Chief Visibility Officer & Co-founder Vengreso
) | Marketing @ Drone Deploy
The best Facebook analytics tool!
These are some of the best Facebook analytics tools I've found. If you're looking for a single Facebook analytics tool that'll give you all of the above, and more - hashtag tracking, brand listening, sentiment analysis, competitive analysis, image recognition, crisis management - Talkwalker's Quick Search is what you need.
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