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40 amazing Facebook stats to inspire your campaigns

40 amazing Facebook stats to inspire your campaigns

“I'm trying to make the world a more open place.”

Mark Zuckerberg.

Facebook stats reporting template [PDF]

Some students spend their time throwing back Jägerbombs; others launch the most successful social media network in the world!

Mark Zuckerberg and his Harvard roomies launched Facebook on February 4, 2004. Originally called Facemash, then Thefacebook, it was only open to Harvard students. In March 2004, it extended to universities of Columbia, Stanford, and Yale, eventually becoming available to most universities across the US and Canada.

September 26, 2006 - Facebook was opened to everyone who was over the age of 13 and had a valid email address.

Multi-billionaire, Mark Zuckerberg, earns $1 a year.

Mark Zuckerberg’s net worth is $64 Billion!

With a whopping 300 million photos uploaded per day and two billion monthly active users, it’s hard work getting the visibility and engagement on Facebook that you desperately want and need. To help - and cos it’s fun - we’ve scoured the Internet and found 40 thought-provoking, amusing, and powerful Facebook stats. They’re gonna help you improve the way you reach and communicate with consumers.

Any skeptics out there, these Facebook stats show the real value of using Facebook, and social media in general, to target consumers and increase brand awareness.

If you're currently working on a Facebook marketing campaign and you want to measure the impact of your keywords, try our Free Social Search. It's a great tool for marketers, PR professionals, small business owners, and corporate communication officers.

Laura - our epic designer - has created an infographic with a selection of our favorite Facebook stats - take a look, it’s awesome, and it has moving parts. Scroll on down to see the full list of Facebook statistics.

If you're a person crazy for stats and you get to the bottom of the list, there're 90 more for you to check out.

Grab a coffee and be gobsmacked!

Amazing Facebook Stats

General Facebook Stats


Original Facebook Homepage

  • Co-founder of PayPal, Peter Thiel, was the first major investor. He recognized the site’s potential and invested $500,000, later selling his stake for $1B+.

User Facebook Stats

Marketing Best Practices

If you're the kind of person that counted these Facebook statistics - seriously, get a life - you'll notice that there are 41. I didn't fancy - 41 Amazing Facebook stats - and I couldn't find any I was prepared to delete. So, get over it.

  • In 2016, Facebook added more emotions in the form of emoji - Love, Ha ha, Wow, Sad, and Angry. And the most popular emoji is? Love - accounting for over half of the reactions used throughout the year. The day with most love? Christmas 2016.

These Facebook stats are undoubtedly cool, and will provide inspiration for your own Facebook marketing campaigns. But, if you're looking for real-time, in-depth insights and analytics about your campaigns, audience, brand, and competitors - Talkwalker is what you need. Sign up for a free demo now, and we'll show you.

Of all the Facebook statistics, which is your favorite? Mine's gotta be Pacino.

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You may also like: 40 Amazing Twitter Stats to Inspire Your Social Strategy & 50 Amazing Instagram Stats to Fire up Your Marketing Campaigns