Advances in artificial intelligence have negated or even made harmful old, traditional search engine optimization (SEO) practices. Search marketers who seek growth from organic search traffic must now compete not only against other direct competitors, but also against Google itself.
How can they adjust their strategies to address ever more sophisticated AI algorithms in 2021?
Using SEO tools alone for keyword research can cause you to miss opportunities to reach customers online.
In this paper, Talkwalker and Trust Insights share how to create a winning keyword strategy using social media data, that Google and other search engines will reward. Download the report to find out:
How to discover new brand keywords based on the humans searching for them.
The impact of the latest Google updates on your content ranking
Examples of simple & advanced keyword research with social listening tools