Top Instagram analytics tools - with views from industry experts
Instagram is fun, it’s quirky. It feeds our passion for posting awesome images, and it allows brands to advertise worldwide, sharing content and driving business results. But, how do you know if people appreciate your quirky images? How do you know if your product posts are performing, bringing in ROI? Instagram analytics tools - obviously.
According to Instagram stats, the photo based social network now has over 600 million active users per month; 70 million new photos uploaded each day. To sift through this mass of information, you’re going to need Instagram analytics tools. There’re loads to choose from so to save you having to test-run them all, I’ve listed the best. Take a look!
Instagram analytics tools
Talkwalker - monitor, track, identify
Talkwalker's social media analytics tool provides comprehensive Instagram analytics including monitoring likes and collecting data from all the Instagram accounts that your brand owns.
The following list looks at seven great Instagram analytics tools currently on the market, along with comments from Instagram experts.
Iconosquare - measure, understand, improve
Using Instagram for business, it’s useful to be able to track your performance so you can find ways to improve. Iconosquare is one of the best Instagram monitoring tools that you can’t do without. It’s designed to help you monitor your Instagram account and identify ways to boost performance, such as maximizing interaction around your posts.
Cool feature, you can set it up so you receive email updates with a summary of all the metrics.
Of all the Instagram analytics tools, this one you have to start using:
- Target your top followers
- Discover followers' and fans' languages, locations, and demographics - only available for Instagram Business profiles
- Learn when your followers are online and find the best time to post
- Identify what your followers like most, and post more
- Discover relevant hashtags that work for your content and your followers
- For each post, monitor how many followers you lose or gain - available for business users
- Monitor your posts on a daily basis
- Track competitors with business profiles - varies based on permissions
Iconosquare offers different price plans, depending on what you want to track and the volume. Looking at what this Instagram analytics tool does, it’s worth considering. If you’re in two minds, you can sign up for a 14-day free trial.
“Iconosquare is a helpful, all-in-one desktop application for small to mid-sized businesses. The tool enables you to conduct hashtag and user searches, respond to users’ posts and comments, determine which followers are following you back, and check the analytics of your Instagram account. The “contests” tab also gives you great real-world ideas to inspire your business’ own Instagram contest.”
Lisa Kalner Williams (@kalnerwilliams) from Sierra Tierra Marketing
Keyhole - simple social stats
Keyhole provides real-time metrics for Instagram to feed your social campaigns, content, and digital marketing strategy. Oh, it also provides the metrics for Twitter and Facebook. It’s one of the Instagram analytics tools that’s continuing to expand the number of social platforms it covers, so it’s definitely worth giving it a go.
So, in real-time, you can track URLs, hashtags, keywords, and @mentions. You can also monitor posts that contain your hashtag choices and keywords. Keyhole provides basic social metrics on one user-friendly and real-time dashboard, and you can receive email reports that summarize all your metrics. You’ll see a graphic showing the total number of posts and engagement rate generated by your hashtags.
And more, you’ll also be able to identify your most shared tweets, there’s a world map of topic mentions, and a theme cloud.
Keyhole is a hugely popular analytics tool. Unfortunately, this means that there’s no longer a free version. But, it’s a tool worth trying and if you access Keyhole’s Professional Plan, you’ll get a three-day free trial.
“Keyhole has become one of our favorite social media tracking tools. It provides us with real-time tracks of social activities based on keywords, hashtags, or URL. It helps us understand our community better so that we can identify those who support us and those who engage with us.”
Karlyn Bishop (@vB_Mama) on thesocialmediapanel.com
Later - optimize engagement
Later (formerly known as Latergramme) is a top-ranking visual content marketing platform. It allows you to aggregate and plan your content, increase your audience, and share photos and videos.
In March 2017, Later introduced Free Instagram Analytics tools to all users. Paid users were provided with Pro Instagram Analytics. The free Instagram analytics tool lets you optimize your Instagram engagement and boost your likes.
Understand how your posts are performing and identify which are getting the most engagement. In your Instagram account summary, you’ll find the number of likes and comments for each post over the previous three months. Included is your top post, plus the average number of likes and comments per post.
Later has a great blog, offering tips and tricks on getting the best out of Instagram. It covers topics such as which hashtags to use, recommended stock photo websites, using slideshows, how to post from a PC or a Mac, understanding the built-in Instagram analytics tool, and other real useful information. The posts are directed towards individuals with a personal and company Instagram accounts.
“Use Later (Latergramme) to schedule posts from a browser or use the mobile iOS app. Later sends a reminder at the scheduled time, which you can open and post via Instagram.”
Chris Karasiwiecz (@ckroks) on Social Media Examiner
INK361 - one stop shop
INK361 is a web app for monitoring Instagram images on your Mac or PC, meaning you can access and interact on Instagram via the web. Of all the Instagram analytics tools, INK361 is one of the few that lets you view photos in full size.
Its main features include being able to view your own photos, search by user or hashtag, follow anyone, and create custom groups to monitor content. You can view a dashboard of the photos on your feed, see an overview of popular posts, perform an Instagram account checkup and find insights on your feed - including engagement rate, post history, and post distribution.
Currently, INK361 has a free plan, there’s a Pro Plan on the cards but as yet, it’s undetermined. The tool has recently introduced Preppr, a cool Instagram productivity tool that helps you plan, prepare, and schedule an unlimited number of posts.
“You can browse by #tag, view, and order prints like the other apps above, but you can also join cool photo challenges. There are also multiples in which you can view and organize your photos.”
- Amrik Virdi (@VirdiAmrik) on Shout Me Loud
Klear (née Twtrland) - influencer marketing
Twtrland rebranded as Klear, is an influencer marketing tool which enables users to access and search their database to contact, manage, and monitor influencers across platforms.
Klear provides an overview of influencers on Instagram, categorized by topics and industries. Instagram hashtag trackers enable the tracking of influencers participation in campaigns and help when establishing your ROI.
Along with being able to benchmark the performance of your influencers, you’ll find tips on how to boost your performance and determine what content works and who’s driving conversation.
Klear offers free tools and a pricing plan for business use. Features are limited, but there are many useful insights to be found.
“Klear is one of the most impressive social media software efforts I’ve seen. From the intuitive interface to the powerful tools to the sheer density of useful information, the Klear team has built something every professional social marketer will find invaluable in their efforts.”
Rand Fishkin (@randfish) Founder of Moz
“Data like most popular photos, average likes and comments per post, and even most-used filters are nicely presented in a tab on their Twtrland (now Klear) profile screen.”
Martin Bryant (@MartinSFP) on The Next Web
squarelovin - free Instagram analytics tool
squarelovin is Iconosquare without the price tag. It’s a tool for monitoring Instagram that offers similar features, providing data on your followers and how to optimize your Instagram performance with hashtags, various filters, and posting-time suggestions. You’ll find follower growth charts and engagement stats, including top posts by likes and comments. You can also view a history of your posts broken down into year, month, day, and hour.
Not bad for a free tool!
It’s free so you don’t get all the benefits of a paid tool. There’s no competitor comparison, but it is pushing towards introducing more business-oriented features, so stay tuned.
squarelovin has an informative blog, offering social media marketing advice, Instagram news, trends, and tips targeting individual industries.
“squarelovin is a cool tool done by a German company that takes analytics from Instagram and evaluates the return on individual images, regarding revenue, traffic, conversions and clicks.”
Andreas Kitzing (@hsvandreas) founder and CEO of Sponsoo
Locowise - competitive benchmarking
Locowise describes itself as a tool which provides, "social performance measurement for agencies." It’s an Instagram analytics tool that helps you make data-driven decision and what you should do, when you should schedule, and how.
You’ll get social media analytics and reporting, along with in depth actionable insights across all social media channels. The platform lets you measure and analyze campaigns, optimize posts, and produce reports on your social media performance. And of course, competitor benchmarking.
All of this data can be displayed on customizable dashboards with a drag and drop interface. These dashboards can then be shared across your enterprise with all relevant teams
There are different price plans so you can try monitoring Instagram or order one-off audits before you buy.
“We used Locowise at NOW TV. It's a fantastic tool that really gives social content marketers the insight they need to communicate results to management, as well as provide data to ensure any content marketing strategy can be fuelled by insights not assumptions. I'd highly recommend it to anyone managing social content.”
Alex Packham (@alexpackham) founder of ContentCal & ASTP
Individuals and businesses are sharing hundreds and thousands of images on social networks. From cats in sombreros to new products. This cracking collection of Instagram analytics tools will help you find and analyze the impact of your posts, and how to improve them. Did your followers enjoy your cat’s fashion choice? How are your consumers reacting to your product launch? You’ll get answers to these questions and more.
If you’d like to dig even deeper and use probably one of the best Instagram analytics tools in the world.
Yes, you guessed it… it’s not just a fluffy, blue Yeti. With the Talkwalker Instagram analytics tool you’ll be able to easily identify which of your Instagram posts are winning, sort your results by likes and followers, and monitor the buzz of your posts and those of your competitors with the help of hashtags. Give it a go!
This post has been updated to reflect recent changes to instagram and Facebook. At the time of republishing, the information was correct.