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Oscars 2015: Social Media Highlights in Pictures

Oscars 2015: Social Media Highlights in Pictures

“Life is full of surprises,” said Pawel Pawlikowski upon receiving his Oscar for Best Foreign picture Ida. But Sunday’s 87th annual Academy Awards in Los Angeles passed with few surprises delivering: great speeches that will enter the history of Oscar ceremonies, painfully awkward moments (hint: John Travolta, reloaded), calls for equality (Go Selma! Go Witherspoon! Go Arquette!), and inspiration (basically, everything and everyone).

Thank you to the Oscars for bringing smiles upon the faces of us cinema lovers’, but also inspiration, laughter, surprises, and tears for both the guests and the audience both in front of their screens and on social media.

Here at Talkwalker using our social media monitoring and analytics tool, we decrypted the top social media moments and buzz of the Oscars 2015. The moments that made you cower in fear, and erupt in cheers; and roar in approval or disgust.

Highlight #1: Neil Patrick Harris nailed it, social media emotion cloud shows

Neil Patrick Harris conquered the stage and captivated the audience with jokes coming one after another, songs, dances, and a general sense of ease to make up for Anne Hathaway and James Franco’s awkward hosting performance in 2011 that left us all sweating on our chairs, hoping that it’d be over fast for their own sake.

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There were 116,397 posts online cheering on the former How I Met Your Mother actor. Among all mentions of him on the web, which reached close to 416K mentions in the past 7 days, the top emotions associated to him are the words “amazing” and “awesome”. “True story”, as Barney Stinson would say.

Highlight #2: Epic Quotes of the Night

The most memorable moments of the show were not only thanks to Harris’ hosting skills but also, and most importantly, thanks to the Oscar winners’ outstanding speeches that came straight from the heart.

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Quote number 1: Graham Moore

When I was 16 years old, I tried to kill myself because I felt weird and I felt different and I felt like I did not belong. And now I’m standing here, and so I would like this moment to be for that kid out there who feels like she’s weird or she’s different or she doesn’t fit in anywhere. Yes, you do. I promise you do. Stay weird. Stay different, and then when it’s your turn and you are standing on this stage, please pass this same message to the next person who comes along.” – Graham Moore, Best Adapted Screenplay Oscar Winner for The Imitation Game

Top reactions on Twitter were from singers Demi Lovato and Ariana Grande.

Quote number 2: Patricia Arquette

“To every woman who gave birth to every taxpayer and citizen of this nation, we have fought for everybody else’s equal rights. It’s our time to have wage equality once and for all, and equal rights for women in the United States of America.”- Patricia Arquette, Best Supporting Actress Oscar Winner

Arquette’s call for equality speech was quickly picked up by magazines such as BuzzFeed, Entertainment Weekly, Good Morning America and Mashable.

Quote number 3: J.K. Simmons

“Call your mom, call your dad. If you’re lucky enough to have a parent or two alive on this planet, call ‘em. Don’t text. Don’t email. Call them on the phone. Tell ‘em you love ‘em, and thank them, and listen to them for as long as they want to talk to you.” – J.K. Simmons, Best Supporting Actor Oscar Winner

Simmons’ quote was picked up 14.3K times on the web since yesterday, with top reactions on Twitter including Wall Street Journal’s director of audience development Carla Zanoni.

Highlight #3: Births, Rebirths and Deaths

Cinema lovers have witnessed the birth of new talents such as Eddie Redmayne, the rebirth of past masters such as Michael Keaton, but also deaths of great people in the cinema industry. People such as Maya Angelou, H.R. Giger, Richard Attenborough, Lauren Bacall, Eli Wallach, Bob Hoskins, Mike Nichols and many others; among which the most talked about were Robin Williams, and Joan Rivers (mainly because she wasn’t included in the In Memoriam sequence – it’s basically the only two things social media is talking about when referring to the Oscars’ In Memoriam).

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Highlight #4: Equality of gender & race

One of the Oscars’ most memorable moments was John Legend and Common’s performance of “Glory” the original song from the movie Selma that won an Oscar, and gave the two singers the opportunity to produce this amazing speech.

Staying on the subject of equality, there was of course Patricia Arquette’s speech that made Meryl Streep and Jennifer Lopez go completely crazy.

But that’s not all. Although Reese Witherspoon did not get an Academy Award for her performance in Wild, she did have people talking about her with the #AskHerMore campaign, calling all interviewers present at the ceremony not to ask the eternal question of what female celebrities are wearing, but what they aspire and stand for. All we can say is that her campaign was a great success, with nearly 50K mentions of the hashtag in the past day, and positive emotions related to the posts such as “important”, “excited”, “amazing”, “awesome”, or “praised”. Way to go!

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What was your favourite moment of the Oscars? Share your thoughts with us @Talkwalker!