Our highlights
- Image Search: look for viral images across platforms
- A more direct path to insights for your organization
- New AI-enabled features for better data, faster insights
1. Image Search: look for viral images across platforms
Boolean operators are no longer the only way you can search for results on Talkwalker, because with our new release, we’ve introduced Image Search. Upload an image and find others that are identical or similar across online conversations. As a new addition to our visual analytics capabilities, image search analyzes images to find identical and similar matches, This new feature compliments image recognition which searches for a specific logo, object or scene within images. With viral content being primarily made up of images, brands need to keep an eye out for the next meme or viral picture shared by their audience, to enhance their online conversations.
Why it matters: Protect your brand with Image Search by monitoring the use of proprietary images, making sure they are being displayed appropriately. In the event that an image becomes public before it's intended, or it's shared without your consent, this feature will allow you to quickly locate it and proactively manage the situation.
Keeping track of how consumers talk about your brand can be done by analyzing the images they share, and not just what they write. If your brand has been recently associated with a meme, Image Search can help you keep track of these memes, and allow you to quickly react and join the conversation.
Monitor the latest memes, to see what topics consumers are engaged with, or find out if your brand is being featured in them.
2. A more direct path to insights for your organization
In today’s busy environment, it’s key to have a platform that will reduce time to strategic insights. Talkwalker can sift through millions of results and provide different teams across your organization with the insights they need to make real-time business decisions.
View updates on the go with our mobile app
Having real-time access to insights, and monitoring brand health, is a priority, and now you have access to our Talkwalker Mobile app which can help you keep an eye on your dashboards, reports and alerts.
Why it matters: Available for both iOS and Android, you no longer need to have lunch at your desk to monitor your brand health, worry about missing an important update while you’re in a long meeting, or concern yourself with what may happen while you’re traveling. With Talkwalker Mobile, you can benefit from in-app notifications to know if there is an unusual change in number of mentions or sentiment around your brand or products.
Access dashboards to get the latest insights, or check alerts on the go with in-app notifications.
Smart alerts to alert you of anything out of the ordinary
You no longer need to manually check your dashboards or reports to keep an eye on your Key Performance Indicators (KPIs). Our new KPI based alerting makes it possible to create upper and lower thresholds around different metrics like engagement, reach, or any other custom score. With these thresholds in place, you can create alerts on any unexpected fall or rise in the most relevant metrics.
Why it matters: KPI based alerting will send notifications either by email, or through your Talkwalker Mobile app if sentiment becomes negative around your brand or products, enabling you to react immediately. If one of your posts becomes viral on social media, or consumers show more interest in your products than usual, you’ll be alerted, so you can prepare to ride that popularity wave.
Save time building dashboards & reports with the Widget Wizard
The best way to share results from Talkwalker across your organization is through dashboards and projects. Organized dashboards that tell a story make insights more impactful and actionable, and we have introduced a new Widget Wizard, which allows you to tailor dashboards and reports faster than ever before. Allowing you to add widgets directly from open dashboards, or allowing you to create a report directly on our report section, are some actions you can do from now.
Why it matters: Save time by allowing you to add new widgets directly from the dashboard you are creating or editing, you no longer have to toggle back and forth between Analytics and your dashboards, saving crucial time for that upcoming monthly KPI meeting. Create dashboards for specific users, or easily change pre-existing reports to include the widgets or metrics that your colleague suggested should be there.
Save time by allowing you to add new widgets directly from the dashboard you are creating or editing.
3. New AI-enabled features for better data, faster insights
For many technology vendors, artificial intelligence is just a buzzword, but at Talkwalker, it is truly part of our DNA. Each release comes with its batch of features to improve the quality of your data and allow you to gain time in your strategic insights research.
Find insights faster with Abstractive Summarization
Up to now, you have had access to snippets, when scrolling through results in Talkwalker, which allow you to see an extract of each of these results. With Abstractive Summarization you now have the option to replace snippets with summaries, where our AI understands the content of an article and summarizes it with new sentences. This feature is available in English, Japanese, Spanish, Portuguese, Thai, Korean, French, German, Italian, Chinese, Swedish, Danish, and Norwegian.
Why it matters: Being able to use Abstractive Summarization in your results means you will have access to better, straight to the point summaries which will tell you exactly what an article is about. You will be able to easily switch back and forth between seeing article summaries or snippets in your settings, based on your preference.
Now you can choose between seeing snippets or Abstractive Summarization for your results, within your project display settings.
Benefit from better results for your searches
As part of our continuous platform updates, this release includes three enhancements to our backend models, for you to have precise results and insights on Talkwalker.
First, we have improved our country detection AI models to detect the country for both posts and authors. A second enhancement is regarding our existing porn filter, as you can now benefit from our multi-language model for porn detection across all 187 languages in Talkwalker. Lastly, we have improved the AI models that detect the media type, to add more accuracy across all data sources.
Why it matters: These three enhancements will allow you to have greater control over your searches, giving you precise results for your analysis and decision-making. With better categorization of relevant results and noise reduction, the path to insights will be faster for you and your team.
Reap the benefits of a comprehensive consumer intelligence solution
Analyzing Social Intelligence is just part of the equation, as brands today need to go beyond social listening to get the full picture of what their consumers say, need and want. Forward-thinking brands will need to continue to innovate, to remain at the forefront of their industry, and this is why we recently announced the strengthening of our Consumer Intelligence Acceleration Platform™ by launching two new products. These will deliver brands with actionable consumer intelligence to drive business impact.
With our Consumer Intelligence Acceleration Platform™, brands can go beyond social listening to get the full picture of what their consumers say, need and want.
Customer Intelligence
To better understand your customers, it’s crucial to monitor the conversations they are having across multiple channels. Talkwalker Customer Intelligence drives marketing, product, and ecommerce innovation with strategic actionable insights using an open, AI-enabled platform that analyzes important customer reviews sources to uncover themes, sentiment, and satisfaction.
Learn more about this new product here.
Market Intelligence
Brands don’t exist in silos, so having a sense of what’s happening in your industry can greatly impact your positioning, campaigns, or product innovation. Talkwalker’s Market Intelligence AI-enabled Trends App drives faster, more confident data-led innovation by delivering real-time trends and actionable insights through an expertly curated industry data set.
Learn more about this new product here.
What’s next?
Our ultimate goal is to give you all the actionable insights you need to take your brand further. If you’re curious about what the product updates look like, or you haven’t experienced our platform yet, you can request a free demo below.
