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12 of the best UK marketing blogs

12 of the best UK marketing blogs

Marketing is a fast-paced industry, with new developments all the time. Whether it’s implementing the latest trends in influencer marketing, or understanding Google’s newest algorithm change to optimise your SEO strategy, it’s essential to keep yourself informed. Reading blogs is a great way to do this. I’ve put together a list of some of the best UK marketing blogs out there to help you stay on top of the changes.

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How to find good marketing blogs

There is an abundance of blogs out there, particularly in the area of marketing. So how do you know which ones to follow? How do you know which ones to trust?

If you’re looking for blogs solely to keep on top of the latest trends and developments in the industry, look for ones that hone in on the specific areas that you’re working in. The best marketing blogs are written by real experts in their field. These are people who have usually found a niche - whether it be SEO, paid advertising or content marketing - and honed their knowledge and skills in this area. They will likely be obsessive about their chosen corner of the industry and talk about it enthusiastically and in detail. Perhaps in more detail than you need, but then you can pick and choose the information that’s relevant to you.

If you’re looking for tips and ideas on how to develop your own blog or content marketing strategy, then it makes sense to follow blogs that are really making an impact in the community. See what other people think of them; are they trusted by other marketers? Do they speak at industry events? Check how many followers they have on social media, how much engagement their posts have and with whom. By following those who have higher engagement rates, you can learn from them about which content is most engaging, what format works best, etc., and apply these learnings to your own blog.

Once you have a few trusted bloggers in your bookmarks, it’s easy to compare new ones against these and create your own knowledge library.

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Best UK marketing blogs to follow

As mentioned, there are so many marketing blogs out there that it can be hard to filter out which to follow. There are of course the heavyweights in marketing that are always worth reading - I’m talking about HubSpot, Hootsuite, SEMrush, Moz, Content Marketing Institute etc. - but I’ll share some of the best UK marketing blogs, by marketing discipline, that you might not have come across.

General marketing

Smart Insights

Smart Insights marketing blog page

Founded back in 2010 by Dave Chaffey (@DaveChaffey), one of the leading experts in digital marketing, Smart Insights is an online learning platform dedicated to helping marketers plan, manage and optimise their marketing strategies. Their blog has over 5000 posts offering key insights into the latest trends and challenges digital marketers face.

Why follow?

  • Read articles on some of the most commonly asked questions in digital marketing, such as ‘How to structure an effective multichannel marketing plan’- written by expert contributors from across the UK marketing sector.

  • Access guides and templates to help you successfully plan your marketing strategy.

B2B Marketing

B2B Marketing blog page: best UK marketing blogs

This online learning platform for B2B marketers has a wealth of information to help you plan your marketing strategy. There are two levels of membership - free and premium - which give you access to different resources. The blog is accessible without membership and is updated almost daily, giving you insights into the latest trends and how to address them.

Why follow?

  • Get key insights from leaders and experts across the marketing sector

  • Access free live and on-demand webinars

  • The community have an annual event (this year happening virtually) where you can learn from and network with other marketing professionals

NSDesign

NSDesign Blog: best UK marketing blogs

NSDesign are a digital marketing agency based in Scotland who specialise in all things digital marketing, from SEO to social media to analytics. They also hold digital marketing training courses, and their blog reflects this, offering easy-to-understand tips and actionable insights through their posts.

Why follow?

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Social media marketing

We Are Social

We are Social blog: best UK marketing blogs

As a global creative agency, headquartered in London but with offices around the world, We Are Social focuses on connecting brands and people by creating ideas that people like to share. Having worked with major international brands, such as Adidas and Lego, they really know what they’re doing when it comes to social media marketing. Their blog is always on trend, addressing the latest issues that affect brands globally.

Why follow?

Iag.me

Ian Anderson Gray blog: best UK marketing blogs

With a focus on video content, Ian Anderson Gray (@iagdotme) offers useful insights into the different tools that are available to help you optimise your social media strategy. He collaborates with other well-known marketing experts across different areas of social media marketing, enabling you to get a variety of different perspectives in one place.

Why follow?

  • Read Tips and tricks articles on different areas of social media marketing which are great for people who are just starting out

  • Get in-depth reviews on different tools and software that’s available for marketers, with clear explanations about the benefits and disadvantages of using them

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Influencer marketing

Influencer

Influencer blog: best UK marketing blogs

Influencer is a specialist influencer marketing and branded content agency, and has worked with major international brands including Pantene, Starbucks and the FIFA World Cup . Co-founded by YouTuber Caspar Lee, the platform uses this in-house expertise to share useful and relevant content via their insights page.

Why follow?

Influencer Marketing Hub

Influencer Marketing Hub blog: best UK marketing blogs

Influencer Marketing Hub is an online platform sharing news and resources for influencer marketers. The blog covers a wide range of topics relating to influencer marketing, and is really easy to navigate to the relevant topic using their filters. The content’s great for both those who are new to this area of marketing and those who are old hands.

Why follow?

SEO

Matthew Woodward

Matthew Woodward blog: best UK marketing blogs

Matthew Woodward (@MattWoodwardUK) is considered a guru when it comes to SEO and blogging and is known for his dedication to these subjects. His incredibly extensive archive of articles on every topic imaginable in these areas, from SEO basics to crowdfunding link building, really shows his interest and expertise.

Why follow?

  • If you’re new to SEO, this blog is a great way in as Matthew explains the basics in a clear and accessible way

  • Many of his articles are accompanied by a video, and he has an extensive library on his YouTube channel, if this is your preferred way of consuming content.

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Content marketing

Lilach Bullock

Lilach Bullock blog: best UK marketing blogs

As an award winning social media influencer and creator of several blogs and businesses, including one that she sold over ten years ago, Lilach Bullock (@lilachbullock) has a fair bit of experience when it comes to content marketing. Her blog is handily divided into different topic areas ranging from beginner topics around how to start a blog, to more advanced areas such as how to make money through them.

Why follow?

  • Get great tips and tricks on how to quickly scale up your blog and make it work for your business, such as this article on improving your blog posts

  • Read her reviews on different products designed to help online marketers do their jobs better

Jim Connolly

Jim Connolly blog: best UK marketing blogs

Jim Connolly (@JimConnolly) is another veteran of marketing, having been working in the field since the late 80s and has worked with media outlets including the BBC and the Wall Street Journal. His blog provides really useful insights into marketing generally, but also blogging and content marketing specifically, making it a great resource for those who are either just starting out, or who are looking to optimise their content marketing strategies.

Why follow?

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MarTech

MarTech Alliance

Screenshot of MarTech Alliance homepage

MarTech Alliance has one aim: to make marketing technology simple. Their main offerings are learning courses and a series of events, including #MarTechFest Global - the anti-conference that takes place in London once a year. Alongside this, they also have a great blog that covers the latest news and trends in MarTech.

Why follow?

  • Stay on top of the latest MarTech news with their weekly round up which covers everything from new releases to acquisitions

  • Get recommendations on the best marketing books to read when you join their Marketing & Tech Book Club

RazorSocial

RazorSocial blog: best UK marketing blogs

RazorSocial is one of the leading blogs for marketing technology in the UK. Started 8 years ago, it has now evolved to cover marketing topics more broadly, but it still provides great information on the latest tools that B2B marketers can use to improve their marketing performance.

Why follow?

I promised 12 of the best UK marketing blogs, but I’ll give you an extra recommendation as a bonus...

Talkwalker

Talkwalker blog: best UK marketing blogs

As a social analytics platform, Talkwalker’s blog posts are informed by data that we gather by listening to the conversations that are happening online. We really do practice what we preach! As a result, the content of our blogs focuses on answering questions that people are regularly asking, and also sharing information and links to tools that we see people actively benefiting from online. Given our business is in MarTech, we also make sure we stay at the forefront of the latest trends shaping this sector. Whilst the site is global, there are blog posts specific to the UK market.

Why follow?

These are just some of the best UK marketing blogs out there at the moment, but there are so many great resources freely available. Once you’ve narrowed down what information you’re looking for, it’s worth building your own list of go-to bloggers. Seeing what articles people you follow are sharing on social media is another great way to uncover new blogs.

If there are any key blogs that I’ve missed but you think are worth a mention, feel free to comment below.

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